In the 1970s, Mobil Oil invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person itself with a unique personality and opinions that demanded attention. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of United States culture, policy, advertising, and history.

In the 1970s, Mobil Oil invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person itself with a unique personality and opinions that demanded attention. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of United States culture, policy, advertising, and history.

Drilled is a true-crime climate change podcast exposing how corporate corruption and political operatives built decades of climate denial and delay. Hosted and reported by award-winning investigative climate journalists and led by Amy Westervelt, each season unravels new evidence of deception, disinformation, and the power structures keeping real climate solutions out of reach.

Season 15 coming April 2026.

Drilled is a true-crime climate change podcast exposing how corporate corruption and political operatives built decades of climate denial and delay. Hosted and reported by award-winning investigative climate journalists and led by Amy Westervelt, each season unravels new evidence of deception, disinformation, and the power structures keeping real climate solutions out of reach.
Season 15 coming April 2026.

A true-crime podcast about climate change, hosted and reported by award-winning investigative journalist Amy Westervelt.

Drilled

The Panic: How Mobil Oil Changed Advertising Forever 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/59a605d6-827b-40f4-8eb2-b3ec00efe21a/transcript