In the 1970s, Mobil Oil invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person itself with a unique personality and opinions that demanded attention. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of United States culture, policy, advertising, and history.

In the 1970s, Mobil Oil invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding the company as a person itself with a unique personality and opinions that demanded attention. When public backlash threatened to undermine their approach, they launched a campaign that would change the course of United States culture, policy, advertising, and history.

Drilled is a true-crime climate change podcast exposing how corporate corruption and political operatives built decades of climate denial and delay. Hosted and reported by award-winning investigative climate journalists and led by Amy Westervelt, each season unravels new evidence of deception, disinformation, and the power structures keeping real climate solutions out of reach.

In 2016, Facebook Live was just getting started—the first baby step of the video content universe we know today. It helped make the Standing Rock protests against the Dakota Access Pipeline a global concern, but it also gave the pipeline company and the private security firm it hired a whole host of new tools to shape the narrative around those protests. At the 10-year mark after Standing Rock, Drilled teams up with High Country News to look at the early days of corporate digital propaganda, how it worked, and how it connects to the massive disinformation efforts we’re dealing with today. Reported and written by investigative reporter Alleen Brown, and culled from thousands of never-before-published internal documents from private security firm Tiger Swan, The Propagandist offers a unique window into the world of corporate espionage and what it has to do with the disinformation ecosystem we’re still dealing with today.

Drilled: The Propagandist begins on August 25th. Pushkin+ subscribers can hear all three episodes early and ad-free. Find Pushkin+ on the Drilled show page on Apple Podcasts or at pushkin.fm/plus.

Drilled is a true-crime climate change podcast exposing how corporate corruption and political operatives built decades of climate denial and delay. Hosted and reported by award-winning investigative climate journalists and led by Amy Westervelt, each season unravels new evidence of deception, disinformation, and the power structures keeping real climate solutions out of reach. In 2016, Facebook Live was just getting started&mdash;the first baby step of the video content universe we know today. It helped make the Standing Rock protests against the Dakota Access Pipeline a global concern, but it also gave the pipeline company and the private security firm it hired a whole host of new tools to shape the narrative around those protests. At the 10-year mark after Standing Rock, Drilled teams up with High Country News to look at the early days of corporate digital propaganda, how it worked, and how it connects to the massive disinformation efforts we&rsquo;re dealing with today. Reported and written by investigative reporter Alleen Brown, and culled from thousands of never-before-published internal documents from private security firm Tiger Swan, The Propagandist offers a unique window into the world of corporate espionage and what it has to do with the disinformation ecosystem we&rsquo;re still dealing with today. Drilled: The Propagandist begins on August 25th. Pushkin+ subscribers can hear all three episodes early and ad-free. Find Pushkin+ on the Drilled show page on Apple Podcasts or at <a href="http://pushkin.fm/plus">pushkin.fm/plus</a>.

A true-crime podcast about climate change, hosted and reported by award-winning investigative journalist Amy Westervelt.

Drilled: The Propagandist

The Panic: How Mobil Oil Changed Advertising Forever 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/59a605d6-827b-40f4-8eb2-b3ec00efe21a/transcript