This is a free preview of a premium episode. To subscribe to Down Round Premium and get access, head here.

The fabled Apple car – also known as Project Titan – is no more. After working on it for the last 10 years and blowing $10 billion, the company internally announced that it would scrap the project and reassign many of its staff to generative AI.

In this ep, we talk about the Apple car project: why it was originally imagined, what it sought to do, and why it ultimately didn't work out. 

Links
How Apple Sank About $1 Billion a Year Into a Car It Never Built – Bloomberg

This is a free preview of a premium episode. To subscribe to Down Round Premium and get access, head <a href="https://downround.memberful.com/join">here</a>.
<hr>
The fabled Apple car – also known as Project Titan – is no more. After working on it for the last 10 years and blowing $10 billion, the company internally announced that it would scrap the project and reassign many of its staff to generative AI.
In this ep, we talk about the Apple car project: why it was originally imagined, what it sought to do, and why it ultimately didn't work out. 
Links
<ul>
<li><a href="https://www.bloomberg.com/news/features/2024-03-06/apple-car-s-crash-design-details-tim-cook-s-indecision-failed-tesla-deal?leadSource=uverify%20wall">How Apple Sank About $1 Billion a Year Into a Car It Never Built – Bloomberg</a></li>
</ul>

The number one podcast about tech business and culture, from James "JR" Hennessy and Raph Dixon.

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