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The fabled Apple car – also known as Project Titan – is no more. After working on it for the last 10 years and blowing $10 billion, the company internally announced that it would scrap the project and reassign many of its staff to generative AI.

In this ep, we talk about the Apple car project: why it was originally imagined, what it sought to do, and why it ultimately didn't work out. 

Links

• How Apple Sank About $1 Billion a Year Into a Car It Never Built – Bloomberg