Unity is one of the most popular game engines in the world, powering everything from a solid chunk of the mobile gaming universe to bigger console and PC games. Last week, it managed to annoy basically all of its customers by announcing a new, highly extractive pricing model.

In this episode, we dive into what a game engine does, the rise of Unity, and why making everyone who uses your product homicidally angry is the bold marketing move of 2023.

Links
Unity plan pricing and packaging updates - Unity
Unity plans to change its disastrous new pricing program - The Verge

<a href="https://unity.com">Unity</a> is one of the most popular game engines in the world, powering everything from a solid chunk of the mobile gaming universe to bigger console and PC games. Last week, it managed to annoy basically all of its customers by announcing a new, highly extractive pricing model.
In this episode, we dive into what a game engine does, the rise of Unity, and why making everyone who uses your product homicidally angry is the bold marketing move of 2023.
Links
<ul>
<li><a href="https://blog.unity.com/news/plan-pricing-and-packaging-updates">Unity plan pricing and packaging updates - Unity</a></li>
<li><a href="https://www.theverge.com/2023/9/18/23879029/unity-pricing-model-change">Unity plans to change its disastrous new pricing program - The Verge</a></li>
</ul>

The number one podcast about tech business and culture, from James "JR" Hennessy and Raph Dixon.

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