Most men know when something isn't right. The problem is they often wait.

A checkup gets pushed to next month. A difficult conversation gets delayed. The little voice in the back of the head gets ignored until it can't be ignored anymore.

This June, the Canadian Men's Health Foundation is asking Canadians to get their Suspenders On — a simple visual reminder that men are never meant to carry everything alone. In this episode, Mike Cameron and Trevor Botkin sit down with the men behind the campaign: Graham Love and John Armstrong of Armstrong Strategy Group, who built Suspenders On from the ground up, and Andrew Jackson of Jackson Events, who's helping rally NHL alumni and other Canadian athletes to put their suspenders on too.

The idea started six weeks before launch, in a brainstorm at the Armstrong office. Graham thought of his grandfather — a Glaswegian shipbuilder who wore suspenders so often the marks were on his back. The image stuck, the campaign followed.

What the conversation reveals is everything underneath it.

John Armstrong tells the story of a pact he made with a colleague who needed to see a doctor: if you go, I'll go. The appointment that followed caught John's prostate cancer in time.

Graham wears his suspenders for his brother Andrew, who died of liver cancer in 2022 and who Graham believes might still be here if anyone had nudged him sooner.

Andrew Jackson opens up about a friend who made him promise to see a doctor before he died of stomach cancer at 56, about losing hockey alumnus Claude Lemieux just days before recording, and about a moment in his own office when a colleague asked him what the hell is wrong with you, and he finally let it out.

Some of what they talk about:
The joke that captures the whole campaign: "Women go to the doctor for the same reason men don't; in case there's something wrong"
Why high performers in sports, business, and the trades are especially good at carrying things they shouldn't
The relief that arrives the moment a man finally says it out loud
How "I'll deal with it later" becomes the most dangerous sentence in men's health

Get your Suspenders On this June. Wear them. Share why. Donate. Invite others. 

Tag @menshealthfdn #SuspendersOn #NeverAlone #MensHealthMonth

 

Donate to Suspenders On: https://menshealthfoundation.ca/canadian-mens-health-month/


 

Follow Armstrong Strategy Group

LinkedIn - https://www.linkedin.com/company/armstrong-strategy-group/ 

 

Follow Jackson Events

Instagram - https://www.instagram.com/jacksoneventsinc/

 

Follow Mike Cameron

Instagram - https://www.instagram.com/mikecameron.ca/

YouTube - https://youtube.com/mikecameronspeaks

Facebook - https://www.facebook.com/mikedavidcameron/


Website - https://mikecameron.ca/

 

Follow Trevor Botkin

Instagram - https://www.instagram.com/gsnscreative

Muster Point IG - https://www.instagram.com/the_musterpoint

Facebook - https://www.facebook.com/gsnscreative

LinkedIn - https://www.linkedin.com/in/trevor-botkin-869ab5143/

Most men know when something isn't right. The problem is they often wait.
A checkup gets pushed to next month. A difficult conversation gets delayed. The little voice in the back of the head gets ignored until it can't be ignored anymore.
This June, the Canadian Men's Health Foundation is asking Canadians to get their Suspenders On &mdash; a simple visual reminder that men are never meant to carry everything alone. In this episode, Mike Cameron and Trevor Botkin sit down with the men behind the campaign: Graham Love and John Armstrong of Armstrong Strategy Group, who built Suspenders On from the ground up, and Andrew Jackson of Jackson Events, who's helping rally NHL alumni and other Canadian athletes to put their suspenders on too.
The idea started six weeks before launch, in a brainstorm at the Armstrong office. Graham thought of his grandfather &mdash; a Glaswegian shipbuilder who wore suspenders so often the marks were on his back. The image stuck, the campaign followed.
What the conversation reveals is everything underneath it.
John Armstrong tells the story of a pact he made with a colleague who needed to see a doctor: if you go, I'll go. The appointment that followed caught John's prostate cancer in time.
Graham wears his suspenders for his brother Andrew, who died of liver cancer in 2022 and who Graham believes might still be here if anyone had nudged him sooner.
Andrew Jackson opens up about a friend who made him promise to see a doctor before he died of stomach cancer at 56, about losing hockey alumnus Claude Lemieux just days before recording, and about a moment in his own office when a colleague asked him what the hell is wrong with you, and he finally let it out.
Some of what they talk about:
<ul>
<li aria-level="1">The joke that captures the whole campaign: "Women go to the doctor for the same reason men don't; in case there's something wrong"</li>
<li aria-level="1">Why high performers in sports, business, and the trades are especially good at carrying things they shouldn't</li>
<li aria-level="1">The relief that arrives the moment a man finally says it out loud</li>
<li aria-level="1">How "I'll deal with it later" becomes the most dangerous sentence in men's health</li>
</ul>
Get your Suspenders On this June. Wear them. Share why. Donate. Invite others.&nbsp;
Tag @menshealthfdn #SuspendersOn #NeverAlone #MensHealthMonth
&nbsp;
Donate to Suspenders On:<a href="https://menshealthfoundation.ca/canadian-mens-health-month/"> https://menshealthfoundation.ca/canadian-mens-health-month/ </a>
&nbsp;
Follow Armstrong Strategy Group
LinkedIn - <a href="https://www.linkedin.com/company/armstrong-strategy-group/">https://www.linkedin.com/company/armstrong-strategy-group/</a>&nbsp;
&nbsp;
Follow Jackson Events
Instagram - <a href="https://www.instagram.com/jacksoneventsinc/reels/">https://www.instagram.com/jacksoneventsinc/</a>
&nbsp;
Follow Mike Cameron
Instagram - <a href="https://www.instagram.com/mikecameron.ca/">https://www.instagram.com/mikecameron.ca/</a>
YouTube - <a href="https://youtube.com/mikecameronspeaks">https://youtube.com/mikecameronspeaks</a>
Facebook -&nbsp;<a href="https://www.facebook.com/mikedavidcameron/">https://www.facebook.com/mikedavidcameron/ </a>
Website -&nbsp;<a href="https://mikecameron.ca/">https://mikecameron.ca/</a>
&nbsp;
Follow Trevor Botkin
Instagram - <a href="https://www.instagram.com/gsnscreative">https://www.instagram.com/gsnscreative</a>
Muster Point IG - <a href="https://www.instagram.com/the_musterpoint">https://www.instagram.com/the_musterpoint</a>
Facebook - <a href="https://www.facebook.com/gsnscreative">https://www.facebook.com/gsnscreative</a>
LinkedIn - <a href="https://www.linkedin.com/in/trevor-botkin-869ab5143/">https://www.linkedin.com/in/trevor-botkin-869ab5143/</a>

The Don’t Change Much Podcast is about men’s mental and physical health and conversations that build awareness, educate and provide simple lifestyle tips to help men and their families take action for better well-being. 

Each episode, host Dan Murphy is joined by Canada’s top influencers, world class athletes and subject matter experts who share their lived experiences and insights for better mental and physical health. 

The goal is to have real conversations about the things so many of us don’t prioritize: lowering stress, eating healthier, getting active and the impacts of not taking care of ourselves. 

Don’t Change Much is all about encouraging men to make simple changes that can have a big impact on their health, their families and their communities. Better health doesn’t have to mean a lifestyle overhaul.

Disclaimer: This podcast is intended for informational and educational purposes only. It is not intended to provide diagnosis or be a substitute for professional medical advice from a healthcare practitioner. You should not use the information provided in this podcast for diagnosing or treating a medical or health condition. If you have or suspect you have a medical or health problem, promptly consult your healthcare practitioner. While this podcast is carefully reviewed, the Canadian Men's Health Foundation does not take responsibility or liability for the medical accuracy of the information provided by its host or guests and is not liable for any direct or indirect claim, loss or damage arising from use of this podcast. It is the listeners' responsibility to check the accuracy and relevance of the information.

The Don&rsquo;t Change Much Podcast is about men&rsquo;s mental and physical health and conversations that build awareness, educate and provide simple lifestyle tips to help men and their families take action for better well-being.&nbsp;
Each episode, host Dan Murphy is joined by Canada&rsquo;s top influencers, world class athletes and subject matter experts who share their lived experiences and insights for better mental and physical health.&nbsp;
The goal is to have real conversations about the things so many of us don&rsquo;t prioritize: lowering stress, eating healthier, getting active and the impacts of not taking care of ourselves.&nbsp;
Don&rsquo;t Change Much is all about encouraging men to make simple changes that can have a big impact on their health, their families and their communities. Better health doesn&rsquo;t have to mean a lifestyle overhaul.
Disclaimer: This podcast is intended for informational and educational purposes only. It is not intended to provide diagnosis or be a substitute for professional medical advice from a healthcare practitioner.&nbsp;You should not use the information provided in this podcast for diagnosing or treating a medical or health condition. If you have or suspect you have a medical or health problem, promptly consult your healthcare practitioner. While this podcast is carefully reviewed, the Canadian Men's Health Foundation does not take responsibility or liability for the medical accuracy of the information provided by its host or guests and is not liable for any direct or indirect claim, loss or damage arising from use of this podcast. It is the listeners' responsibility to check the accuracy and relevance of the information.

Don't Change Much

The Don’t Change Much Podcast is a men’s mental and physical health podcast for men who feel overwhelmed, under pressure, or quietly carrying more than they let on.

Hosted by Trevor Botkin and Mike Cameron, the show features honest, stigma-free conversations about men’s health — from mental health and emotional well-being to physical health, stress, anger, relationships, addiction, and resilience.

Twice a month, Trevor and Mike sit down with athletes, health experts, influential Canadians, and people with lived experience to talk about what men are facing right now. These are real conversations about feeling disconnected, struggling in silence, navigating loss or illness, rebuilding after crisis, and learning how to ask for help without shame.

Created by the Canadian Men’s Health Foundation, the trusted voice of men’s health, this podcast blends lived experience with expert-backed insight to help men take action earlier, prevent illness, and build healthier lives for themselves, their families, and their communities.

You don’t need to change everything. Sometimes, not changing much, but changing something, can save your life.

The Don&rsquo;t Change Much Podcast is a men&rsquo;s mental and physical health podcast for men who feel overwhelmed, under pressure, or quietly carrying more than they let on.
Hosted by Trevor Botkin and Mike Cameron, the show features honest, stigma-free conversations about men&rsquo;s health &mdash; from mental health and emotional well-being to physical health, stress, anger, relationships, addiction, and resilience.
Twice a month, Trevor and Mike sit down with athletes, health experts, influential Canadians, and people with lived experience to talk about what men are facing right now. These are real conversations about feeling disconnected, struggling in silence, navigating loss or illness, rebuilding after crisis, and learning how to ask for help without shame.
Created by the Canadian Men&rsquo;s Health Foundation, the trusted voice of men&rsquo;s health, this podcast blends lived experience with expert-backed insight to help men take action earlier, prevent illness, and build healthier lives for themselves, their families, and their communities.
You don&rsquo;t need to change everything.&nbsp;Sometimes, not changing much, but changing something, can save your life.