Seeking purpose is a universal desire, yet it's crucial to question whether we're embarking on this quest with the right perspective. While starting with 'why' aids in directional and strategic planning, it's akin to setting a goal. Real purpose, the kind that profoundly influences our behaviour, motivates us intrinsically, and shapes our habits from the core, begins by delving into who we are—aka our DNA Of Purpose.

Understanding purpose as an integral part of our identity allows us to gain insights not only into our own motivations but also into those we lead. It becomes the catalyst for mobilising change and fostering progress.

In today's podcast episode, we are joined by two incredible guests, Dan Gregory and Kieran Flanagan, co-founders of The Behaviour Report. With decades of expertise in advertising, they have transitioned their focus to help leaders, teams, and organisations decipher and lead human behaviour. Explore with us as we decode the true essence of unlocking our DNA Of Purpose.

Visit www.TBR.news or connect with @TheBehaviourRpt to delve deeper into the cutting-edge research on Behavioural Trends & Strategy, and gain insights to navigate the realms of personal development, motivation, and fulfilling, purpose-driven lives.

Chapters

00:00:00 Introduction

00:04:25 What Question Is Guiding Your Work?

00:08:54 What Is The Behaviour Report?

00:11:56 Decoding Purpose Through Human Behaviour

00:16:59 Why Maslow's Is A Myth

00:21:01 Apple Started Not With Why But Who

00:24:35 Collaborative Leadership

00:30:31 How Stories Can Unite Us

00:41:05 What Sucks Corporate Genius

00:45:00 Working With The United Nations & The Power Of Words To Change The World

00:54:09 Why We Have Care Fatigue

00:56:46 The Behaviour Gap

00:57:00 AI and Human Behaviour

01:02:07 Unlocking The Core Four Personality Types

01:03:18 Leveraging Our Strengths and Weaknesses

01:11:44 End

#purpose #humanbehaviour #howtoinfluence #howtolead #understandingpeople #leadingpeople #scaleyourimpact #scaleyourinfluence #discoveryourpurpose #personaldevelopment #leadershipmastery #personalgrowth #leadership #purposedrivenleadership #humanbehaviour #podcast #dnaofpurpose #UnlockYourSelf #leadership #influence #personalmastery

See omnystudio.com/listener for privacy information.

Seeking purpose is a universal desire, yet it's crucial to question whether we're embarking on this quest with the right perspective. While starting with 'why' aids in directional and strategic planning, it's akin to setting a goal. Real purpose, the kind that profoundly influences our behaviour, motivates us intrinsically, and shapes our habits from the core, begins by delving into who we are—aka our DNA Of Purpose.
Understanding purpose as an integral part of our identity allows us to gain insights not only into our own motivations but also into those we lead. It becomes the catalyst for mobilising change and fostering progress.
In today's podcast episode, we are joined by two incredible guests, Dan Gregory and Kieran Flanagan, co-founders of The Behaviour Report. With decades of expertise in advertising, they have transitioned their focus to help leaders, teams, and organisations decipher and lead human behaviour. Explore with us as we decode the true essence of unlocking our DNA Of Purpose.
Visit<a href="http://www.tbr.news/"> www.TBR.news</a> or connect with @TheBehaviourRpt to delve deeper into the cutting-edge research on Behavioural Trends &amp; Strategy, and gain insights to navigate the realms of personal development, motivation, and fulfilling, purpose-driven lives.
Chapters
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=0s">00:00:00</a> Introduction
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=265s">00:04:25</a> What Question Is Guiding Your Work?
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=534s">00:08:54</a> What Is The Behaviour Report?
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=716s">00:11:56</a> Decoding Purpose Through Human Behaviour
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=1019s">00:16:59</a> Why Maslow's Is A Myth
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=1261s">00:21:01</a> Apple Started Not With Why But Who
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=1475s">00:24:35</a> Collaborative Leadership
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=1831s">00:30:31</a> How Stories Can Unite Us
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=2465s">00:41:05</a> What Sucks Corporate Genius
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=2700s">00:45:00</a> Working With The United Nations &amp; The Power Of Words To Change The World
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=3249s">00:54:09</a> Why We Have Care Fatigue
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=3406s">00:56:46</a> The Behaviour Gap
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=3420s">00:57:00</a> AI and Human Behaviour
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=3727s">01:02:07</a> Unlocking The Core Four Personality Types
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=3798s">01:03:18</a> Leveraging Our Strengths and Weaknesses
<a href="https://www.youtube.com/watch?v=GJ1B6v1iSPk&amp;t=4304s">01:11:44</a> End
#purpose #humanbehaviour #howtoinfluence #howtolead #understandingpeople #leadingpeople #scaleyourimpact #scaleyourinfluence #discoveryourpurpose #personaldevelopment #leadershipmastery #personalgrowth #leadership #purposedrivenleadership #humanbehaviour #podcast #dnaofpurpose #UnlockYourSelf #leadership #influence #personalmasterySee <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

The DNA Of Purpose Podcast uniquely weaves together personal growth, transformational processes, entrepreneurial thinking, and leadership strategy, empowering high-impact individuals to utilise purpose as the most powerful social innovation tool on the planet. Grounded in the belief that profound individual and collective impact originate from within, our mission calls on leaders to transcend limitations, unlock their full potential, and amplify their influence in dedicated service to a world in need of fresh perspectives and solutions.

In every episode, our trailblazing guests, representing diverse backgrounds and experiences, exemplify a shared dedication to leaving a lasting, positive imprint on the world—contributing more than they take and shaping an enduring legacy for future generations. Hosted by Rebecca Maklad, a fearless truth-seeker, the podcast provides unfiltered insights into the unfolding paths of these purpose-driven individuals. It offers a deep exploration into what it takes to ignite human progress, facilitate ecological restoration, and innovate solutions to address global challenges.

Takeaways:  Uncover Your Life's Purpose and Unlock Your Full Potential | Explore Personal Development and Cultivate a Growth Mindset with Expert Tips | Nurture Self-Awareness for Personal Growth and Transformative Change | Guiding Tips on Becoming a Purpose-Driven Entrepreneur and Inspiring Leader | Unlocking the Potential: Grasping the ‘Circular’ Solutions Economy | Learn how to create businesses that make a positive impact on society | Discover key strategies for building sustainable and socially conscious enterprises.  

Contact Us: www.dnaofpurpose.com

This podcast is brought to you by Supernova Tribe Studio | https://www.supernovatribe.studio/

<a href="https://www.rebeccamaklad.com/">The DNA Of Purpose Podcast </a>uniquely weaves together personal growth, transformational processes, entrepreneurial thinking, and leadership strategy, empowering high-impact individuals to utilise purpose as the most powerful social innovation tool on the planet. Grounded in the belief that profound individual and collective impact originate from within, our mission calls on leaders to transcend limitations, unlock their full potential, and amplify their influence in dedicated service to a world in need of fresh perspectives and solutions.
In every episode, our trailblazing guests, representing diverse backgrounds and experiences, exemplify a shared dedication to leaving a lasting, positive imprint on the world—contributing more than they take and shaping an enduring legacy for future generations. Hosted by Rebecca Maklad, a fearless truth-seeker, the podcast provides unfiltered insights into the unfolding paths of these purpose-driven individuals. It offers a deep exploration into what it takes to ignite human progress, facilitate ecological restoration, and innovate solutions to address global challenges.
<hr>
Takeaways:  Uncover Your Life's Purpose and Unlock Your Full Potential | Explore Personal Development and Cultivate a Growth Mindset with Expert Tips | Nurture Self-Awareness for Personal Growth and Transformative Change | Guiding Tips on Becoming a Purpose-Driven Entrepreneur and Inspiring Leader | Unlocking the Potential: Grasping the ‘Circular’ Solutions Economy | Learn how to create businesses that make a positive impact on society | Discover key strategies for building sustainable and socially conscious enterprises.  
<hr>
Contact Us: <a href="mailto:rebecca@dnaofpurpose.com">www.dnaofpurpose.com</a>
This podcast is brought to you by Supernova Tribe Studio | <a href="https://www.supernovatribe.studio/">https://www.supernovatribe.studio/</a>

The Time for Change Is Now: Join us on a transformative journey through purpose-driven trends reshaping the world.

DNA Of Purpose

<a href="https://www.rebeccamaklad.com/">The DNA Of Purpose Podcast </a>uniquely weaves together personal growth, transformational processes, entrepreneurial thinking, and leadership strategy, empowering high-impact individuals to utilise purpose as the most powerful social innovation tool on the planet. Grounded in the belief that profound individual and collective impact originate from within, our mission calls on leaders to transcend limitations, unlock their full potential, and amplify their influence in dedicated service to a world in need of fresh perspectives and solutions.
In every episode, our trailblazing guests, representing diverse backgrounds and experiences, exemplify a shared dedication to leaving a lasting, positive imprint on the world—contributing more than they take and shaping an enduring legacy for future generations. Hosted by Rebecca Maklad, a fearless truth-seeker, the podcast provides unfiltered insights into the unfolding paths of these purpose-driven individuals. It offers a deep exploration into what it takes to ignite human progress, facilitate ecological restoration, and innovate solutions to address global challenges.
<hr>
Takeaways:  Uncover Your Life's Purpose and Unlock Your Full Potential | Explore Personal Development and Cultivate a Growth Mindset with Expert Tips | Nurture Self-Awareness for Personal Growth and Transformative Change | Guiding Tips on Becoming a Purpose-Driven Entrepreneur and Inspiring Leader | Unlocking the Potential: Grasping the ‘Circular’ Solutions Economy | Learn how to create businesses that make a positive impact on society | Discover key strategies for building sustainable and socially conscious enterprises.  
<hr>
Contact Us: <a href="mailto:rebecca@dnaofpurpose.com">www.dnaofpurpose.com</a>
This podcast is brought to you by Supernova Tribe Studio | <a href="https://www.supernovatribe.studio/">https://www.supernovatribe.studio/</a>

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