Doug interviews Allison Kluger, a Stanford Graduate School of Business professor who teaches courses on reputation management, strategic communication, personal branding, and strategic pivoting. Kluger shares her AIM framework (audience, intent, message), discusses how Google and LinkedIn shape first impressions, and distinguishes visibility from credibility by emphasizing trust and front facing acts of service. She highlights the outsized impact of first impressions and outlines the “trust radar” for crisis recovery, using Will Smith’s 2022 Oscars incident as an example. Allison and Doug also discuss career pivots through transferable skills, the risks of AI-amplified misinformation, and using personal "feedback surveys" to identify the traits people most associate with you.

DM Doug:

@DougMelville

www.DougMelville.com

Doug interviews Allison Kluger, a Stanford Graduate School of Business professor who teaches courses on reputation management, strategic communication, personal branding, and strategic pivoting. Kluger shares her AIM framework (audience, intent, message), discusses how Google and LinkedIn shape first impressions, and distinguishes visibility from credibility by emphasizing trust and front facing acts of service. She highlights the outsized impact of first impressions and outlines the &ldquo;trust radar&rdquo; for crisis recovery, using Will Smith&rsquo;s 2022 Oscars incident as an example. Allison and Doug also discuss career pivots through transferable skills, the risks of AI-amplified misinformation, and using personal "feedback surveys" to identify the traits people most associate with you.
DM Doug:
<a href="https://www.instagram.com/dougmelville/">@DougMelville</a>
<a href="https://dougmelville.com/">www.DougMelville.com</a>

“DM Me with Doug Melville” is a direct, practical self-help podcast in which Doug Melville answers real questions with clear guidance to help listeners grow and take action on their careers, reputation, culture and life.

&ldquo;DM Me with Doug Melville&rdquo; is a direct, practical self-help podcast in which Doug Melville answers real questions with clear guidance to help listeners grow and take action on their careers, reputation, culture and life.

DM Me with Doug Melville

Your Reputation Enters the Room Before You Do - Managing Personal Brand with Allison Kluger

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/54717e14-56c9-47a5-a358-b48e006bf7e0/transcript

Today on DM Me, Doug interviews Artis Stevens, CEO of Big Brothers Big Sisters of America, about scaling mentorship through group and workplace programs...including momentum supported by a $122.5 million MacKenzie Scott donation! Artis describes the act of mentorship as a practice coded in human DNA that should be intentional and reciprocal. He explains BBBS’s 120-year origins as an alternative to the juvenile justice system and its reach across over 5,000 communities. They get into misconceptions about the time commitment for "Bigs", and explains how the matches are made, and why early interactions can feel rocky, but often become long-term. The conversation even touches on corporate mentorship, and how that can make a true difference for someone who may not have a way to advance the corporate ladder otherwise.

More of Artis:

Instagram

Artis on the Daily Show with Josh Johnson

BBBS Website

DM Doug:

@DougMelville

www.DougMelville.com

Today on DM Me, Doug interviews Artis Stevens, CEO of Big Brothers Big Sisters of America, about scaling mentorship through group and workplace programs...including momentum supported by a $122.5 million MacKenzie Scott donation! Artis describes the act of mentorship as a practice coded in human DNA that should be intentional and reciprocal. He explains BBBS&rsquo;s 120-year origins as an alternative to the juvenile justice system and its reach across over 5,000 communities. They get into misconceptions about the time commitment for "Bigs", and explains how the matches are made, and why early interactions can feel rocky, but often become long-term. The conversation even touches on corporate mentorship, and how that can make a true difference for someone who may not have a way to advance the corporate ladder otherwise.
More of Artis:
<a href="https://www.instagram.com/artisstevens/">Instagram</a>
<a href="https://www.youtube.com/watch?v=JWNlLywwxwA">Artis on the Daily Show with Josh Johnson</a>
<a href="https://www.bbbs.org/leadership/">BBBS Website</a>
DM Doug:
<a href="https://www.instagram.com/dougmelville/">@DougMelville</a>
<a href="https://www.DougMelville.com">www.DougMelville.com</a>

The Value of Mentorship at Scale and Building Your Personal Board - A Sit Down with Artis Stevens, CEO of Big Brothers Big Sisters

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a5d31245-36db-40da-a58e-b4aa00690de6/transcript

Doug hosts a mailbag episode explaining how to pivot from a corporate career to becoming a published author, answering listener questions about his path to writing Invisible Generals with Simon & Schuster. He stresses understanding the marketplace and your niche category, avoiding memoirs without name recognition, choosing a story you’re uniquely positioned to tell, and constructing a realistic marketing plan focused on selling tens of thousands of copies. He outlines using AI for research and editing but not to write the book or proposal and recommends hiring a book proposal writer and securing a literary agent to pitch the "Big Five" publishers.

DM Doug:

@DougMelville

www.DougMelville.com

Doug hosts a mailbag episode explaining how to pivot from a corporate career to becoming a published author, answering listener questions about his path to writing Invisible Generals with Simon &amp; Schuster. He stresses understanding the marketplace and your niche category, avoiding memoirs without name recognition, choosing a story you&rsquo;re uniquely positioned to tell, and constructing a realistic marketing plan focused on selling tens of thousands of copies. He outlines using AI for research and editing but not to write the book or proposal and recommends hiring a book proposal writer and securing a literary agent to pitch the "Big Five" publishers.
DM Doug:
<a href="https://www.instagram.com/dougmelville/">@DougMelville</a>
<a href="https://dougmelville.com/">www.DougMelville.com</a>

How to Write and Publish Your Own Book - A Mailbag Episode

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c28d4f7c-f581-4eee-9753-b4a300675ca0/transcript

Doug welcomes freelance journalist Alyson Krueger, who has written thousands of pieces for outlets including The New York Times, and recently launched the widely acclaimed Substack The Great Conversation. They discuss what modern journalism has become, how freelancing works through pitching and editor assignments, and how voice and objectivity differ across publications, and versus Substack’s unfiltered, direct-to-reader model. Alyson shares her path from international relations and events in London to NYU journalism school, and selling her early Times pieces through networking, coachability, and charisma. 

More of Alyson:

New York Times

The Great Conversation on Substack

Instagram

DM Doug:

@DougMelville

www.DougMelville.com

Doug welcomes freelance journalist Alyson Krueger, who has written thousands of pieces for outlets including The New York Times, and recently launched the widely acclaimed Substack The Great Conversation. They discuss what modern journalism has become, how freelancing works through pitching and editor assignments, and how voice and objectivity differ across publications, and versus Substack&rsquo;s unfiltered, direct-to-reader model. Alyson shares her path from international relations and events in London to NYU journalism school, and selling her early Times pieces through networking, coachability, and charisma.&nbsp;
More of Alyson:
<a href="https://www.nytimes.com/by/alyson-krueger">New York Times</a>
<a href="https://thegreatestconversation.substack.com/about">The Great Conversation on Substack</a>
<a href="https://www.instagram.com/alysonkrueger/">Instagram</a>
DM Doug:
<a href="https://www.instagram.com/dougmelville/">@DougMelville</a>
<a href="https://dougmelville.com/">www.DougMelville.com</a>

Modern Journalism, Substack vs  Freelancing, and the Written Word - A Sit Down with Alyson Krueger

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5d15b16a-82a9-4bb0-a514-b49c0060f3f6/transcript

Your Reputation Enters the Room Before You Do - Managing Personal Brand with Allison Kluger

DM Me with Doug Melville

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DM Me with Doug Melville

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