This week, Doug Melville interviews Nancy Reyes, president and CEO of BBDO Worldwide about creativity in a corporate environment, leadership in an age of AI, and the evolving role of the C-suite. Reyes argues creativity isn’t an output, but a way of thinking and problem-solving that must be “zoned upstream” to address the biggest business problems, not just pushed into transactional work. They discuss the increased visibility of entrepreneurs and influencers, hiring for hustle and curiosity, and defining influence as opinion that carries weight. 

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This week, Doug Melville interviews Nancy Reyes, president and CEO of BBDO Worldwide about creativity in a corporate environment, leadership in an age of AI, and the evolving role of the C-suite. Reyes argues creativity isn&rsquo;t an output, but a way of thinking and problem-solving that must be &ldquo;zoned upstream&rdquo; to address the biggest business problems, not just pushed into transactional work. They discuss the increased visibility of entrepreneurs and influencers, hiring for hustle and curiosity, and defining influence as opinion that carries weight.&nbsp;
DM Doug:
<a href="https://www.instagram.com/dougmelville/">@DougMelville</a>
<a href="https://www.DougMelville.com">www.DougMelville.com</a>

“DM Me with Doug Melville” is a direct, practical self-help podcast in which Doug Melville answers real questions with clear guidance to help listeners grow and take action on their careers, reputation, culture and life.

&ldquo;DM Me with Doug Melville&rdquo; is a direct, practical self-help podcast in which Doug Melville answers real questions with clear guidance to help listeners grow and take action on their careers, reputation, culture and life.

DM Me with Doug Melville

Navigating Creativity in a Corporate Landscape - A Sit Down with Nancy Reyes, CEO of BBDO Worldwide

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a6c71749-01f9-475c-9330-b4b1009f9f29/transcript