Doug Melville interviews seven-time Grammy winner and founder of the Black Eyed Peas Will.i.am at the Cannes Lions International Festival of Creativit in France. The discussion is about implementing AI for creativity and problem-solving. Will.i.am shares his history in the tech space over the past 20 year and his pivot from music into hardware, recounting early work with music executive and entrepreneur Jimmy Iovine, building of an AI watch with contextual voice capabilities, and being an early investor in companies like Tesla, Twitter, Lovable, Anthropic, and others. He explains his platform, FYI.ai, and its value proposition as a secure, collaborative messenger for large files and IP protection. Will.i.am argues it’s too early to fear AI and compares it to a life “cheat code” people should learn.
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