One in ten companies we surveyed for our Tech Index report say they are not currently monetizing data or have no plan to do so in future – a surprising finding in world that is increasingly data-driven. In this podcast, Mark O'Conor, Anthony Lloyd and Andrew Dyson discuss the latest findings of our report in this area. Our guests believe that data monetization is going on much more widely than these numbers suggest, and that this is a trend that's only likely to intensify as methods for collecting and analyzing data become more sophisticated. Our survey shows that there are many ways to maximize the value of data, but organizations often define data monetization in a relatively narrow way. Through this restricted lens, they see data monetization being all about taking a data set, licensing it to a third party and charging a fee for that license. So where do the opportunities for data monetization lie?