Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla takes a discriminating look at the ever-evolving world of Software as a Service technology providing insights into the disruptive minds of some of the keenest SaaS industry innovators.

 Key Takeaways:

• The problem of fake fast growth in SaaS models and the need for self-reflection by leadership
• Why tech industry layoffs are the result of short-sighted decision-making
• How SaaS leaders are creating accessibility within the industry
• The challenge of inclusivity and meeting the needs of tech users
• How SaaS is revolutionizing the onboarding process

Quote of the Show (38:00):

"When you're a founder who is willing to walk away from investors, find a different path, and not compromise on those things, the investors lose the power to dictate what you should do in your business." – Heather O’Neill, Pixels for Humans

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Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Karla Jo Helms: 

Company Website: www.jotopr.com

Linkedin: https://www.linkedin.com/company/joto-pr/

KJ's Linkedin: https://www.linkedin.com/in/karlajohelms/

Conversations mentioned in this episode:

Heather O’Neill: https://omny.fm/shows/disruption-interruption/disrupting-the-fake-fast-growth-saas-model-with-he

Jason Saltzman: https://omny.fm/shows/disruption-interruption/disrupting-and-building-a-digital-solution-to-over

Anthony Franklin: https://omny.fm/shows/disruption-interruption/disrupting-the-future-of-accessibility-with-anthon

Esben Friis-Jensen: https://omny.fm/shows/disruption-interruption/disrupting-the-saas-industry-esben-friis-jensen-ep

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