Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla takes a discriminating look at the ever-evolving world of Software as a Service technology providing insights into the disruptive minds of some of the keenest SaaS industry innovators.

Key Takeaways:
The problem of fake fast growth in SaaS models and the need for self-reflection by leadership
Why tech industry layoffs are the result of short-sighted decision-making
How SaaS leaders are creating accessibility within the industry
The challenge of inclusivity and meeting the needs of tech users
How SaaS is revolutionizing the onboarding process

Quote of the Show (38:00):

"When you're a founder who is willing to walk away from investors, find a different path, and not compromise on those things, the investors lose the power to dictate what you should do in your business." – Heather O’Neill, Pixels for Humans



Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.



Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval



Ways to connect with Karla Jo Helms:

Company Website: www.jotopr.com

Linkedin: https://www.linkedin.com/company/joto-pr/

KJ's Linkedin: https://www.linkedin.com/in/karlajohelms/



Conversations mentioned in this episode:

Heather O’Neill: https://omny.fm/shows/disruption-interruption/disrupting-the-fake-fast-growth-saas-model-with-he

Jason Saltzman: https://omny.fm/shows/disruption-interruption/disrupting-and-building-a-digital-solution-to-over

Anthony Franklin: https://omny.fm/shows/disruption-interruption/disrupting-the-future-of-accessibility-with-anthon

Esben Friis-Jensen: https://omny.fm/shows/disruption-interruption/disrupting-the-saas-industry-esben-friis-jensen-ep



How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Stitcher - https://www.stitcher.com/show/disruption-interruption

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™. Her agency is focused on helping corporations create the perfect balance of crisis management, entrepreneurial insight and proven public relations strategy. In this episode Karla takes a discriminating look at the ever-evolving world of Software as a Service technology providing insights into the disruptive minds of some of the keenest SaaS industry innovators.
 Key Takeaways:
<ul>
<li>The problem of fake fast growth in SaaS models and the need for self-reflection by leadership</li>
<li>Why tech industry layoffs are the result of short-sighted decision-making</li>
<li>How SaaS leaders are creating accessibility within the industry</li>
<li>The challenge of inclusivity and meeting the needs of tech users</li>
<li>How SaaS is revolutionizing the onboarding process</li>
</ul>
Quote of the Show (38:00):
"When you're a founder who is willing to walk away from investors, find a different path, and not compromise on those things, the investors lose the power to dictate what you should do in your business." – Heather O’Neill, Pixels for Humans
 
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
 
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
 
Ways to connect with Karla Jo Helms: 
Company Website: <a href="http://www.jotopr.com/">www.jotopr.com</a>
Linkedin: <a href="https://www.linkedin.com/company/joto-pr/">https://www.linkedin.com/company/joto-pr/</a>
KJ's Linkedin: <a href="https://www.linkedin.com/in/karlajohelms/">https://www.linkedin.com/in/karlajohelms/</a>
 
Conversations mentioned in this episode:
Heather O’Neill: <a href="https://omny.fm/shows/disruption-interruption/disrupting-the-fake-fast-growth-saas-model-with-he">https://omny.fm/shows/disruption-interruption/disrupting-the-fake-fast-growth-saas-model-with-he</a>
Jason Saltzman: <a href="https://omny.fm/shows/disruption-interruption/disrupting-and-building-a-digital-solution-to-over">https://omny.fm/shows/disruption-interruption/disrupting-and-building-a-digital-solution-to-over</a>
Anthony Franklin: <a href="https://omny.fm/shows/disruption-interruption/disrupting-the-future-of-accessibility-with-anthon">https://omny.fm/shows/disruption-interruption/disrupting-the-future-of-accessibility-with-anthon</a>
Esben Friis-Jensen: <a href="https://omny.fm/shows/disruption-interruption/disrupting-the-saas-industry-esben-friis-jensen-ep">https://omny.fm/shows/disruption-interruption/disrupting-the-saas-industry-esben-friis-jensen-ep</a>
 
How to get more Disruption/Interruption: 
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Google Play - <a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=">https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>
Stitcher - <a href="https://www.stitcher.com/show/disruption-interruption">https://www.stitcher.com/show/disruption-interruption</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.

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