Youth sports is a $19 billion industry built around athletes and coaches that has completely overlooked the most consistent adult in every young athlete's life: the parent. Alex Hocevar, co-founder of Supporter, spent 25 years in digital transformation before his own experience navigating the NCAA recruiting process with a competitive swimmer daughter revealed a massive gap in the system. He breaks down why parents are the missing leg of the youth sports stool, how Supporter delivers contextual, jurisdiction-aware guidance in real time, and why shifting the industry's mindset is the real challenge ahead.

 

Key Takeaways:

7:53 — Parents in youth sports land on a spectrum between disengaged and overbearing, and both extremes ultimately hurt the athlete.

17:14 — The NCAA recruiting process is a clear example of how parents are left without direction, often unaware of critical timelines and pathways until it is too late.

20:07 — Supporter fills three specific gaps that generic AI tools miss: context for the individual athlete, jurisdiction-aware answers, and guidance calibrated to the parent's own knowledge level.

27:25 — The biggest challenge for a new sports-parent platform is breaking into the fragmented ecosystem of clubs, leagues, and organizations at scale.

 

Quote of the Show (29:00):
"You go to ChatGPT, Claude, Perplexity, whatever, and it'll give you an answer, and it'll sound authoritative. The reality is once you get under the covers on what it's saying, it's not necessarily the best answer for you." — Alex Hocevar

 

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Ways to connect withAlex Hocevar:
LinkedIn:https://www.linkedin.com/in/alex-hocevar-6032ba5a
Company Website: http://www.supporterapps.com/

 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

YouTube: https://www.youtube.com/results?search_query=disruption+%2F+interuuption

Youth sports is a $19 billion industry built around athletes and coaches that has completely overlooked the most consistent adult in every young athlete's life: the parent. Alex Hocevar, co-founder of Supporter, spent 25 years in digital transformation before his own experience navigating the NCAA recruiting process with a competitive swimmer daughter revealed a massive gap in the system. He breaks down why parents are the missing leg of the youth sports stool, how Supporter delivers contextual, jurisdiction-aware guidance in real time, and why shifting the industry's mindset is the real challenge ahead.
&nbsp;
Key Takeaways:
7:53 &mdash; Parents in youth sports land on a spectrum between disengaged and overbearing, and both extremes ultimately hurt the athlete.
17:14 &mdash; The NCAA recruiting process is a clear example of how parents are left without direction, often unaware of critical timelines and pathways until it is too late.
20:07 &mdash; Supporter fills three specific gaps that generic AI tools miss: context for the individual athlete, jurisdiction-aware answers, and guidance calibrated to the parent's own knowledge level.
27:25 &mdash; The biggest challenge for a new sports-parent platform is breaking into the fragmented ecosystem of clubs, leagues, and organizations at scale.
&nbsp;
Quote of the Show (29:00): "You go to ChatGPT, Claude, Perplexity, whatever, and it'll give you an answer, and it'll sound authoritative. The reality is once you get under the covers on what it's saying, it's not necessarily the best answer for you." &mdash; Alex Hocevar
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with Alex Hocevar: LinkedIn: <a href="https://www.linkedin.com/in/alex-hocevar-6032ba5a">https://www.linkedin.com/in/alex-hocevar-6032ba5a</a> Company Website:&nbsp;<a href="http://www.supporterapps.com/">http://www.supporterapps.com/</a>
&nbsp;
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>
YouTube: <a href="https://www.youtube.com/results?search_query=disruption+%2F+interuuption">https://www.youtube.com/results?search_query=disruption+%2F+interuuption</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.