Tim Hines is the CMO of AmTrav and a marketing expert helping people master the art of human-to-human business and communications. In this episode Tim shares the importance of foundational marketing strategy and the role technology plays in the long-term success of the CMO. 

Key Takeaways:
Marketing fundamentals every CMO should know
Mastering the marketing metrics that translate to business goals
How CMOs can mitigate crises
MarTech tools to refine attribution modeling
How technology is evolving long-term marketing strategy

Quote of the Show (4:00):

“In marketing, it all begins with understanding why a company is doing what it's doing in the first place.” – Tim Hines



Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.



Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval



Ways to connect with Tim Hines:

LinkedIn: https://www.linkedin.com/in/tnhines/
Company Website: http://www.amtrav.com/



How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Tim Hines is the CMO of AmTrav and a marketing expert helping people master the art of human-to-human business and communications. In this episode Tim shares the importance of foundational marketing strategy and the role technology plays in the long-term success of the CMO. 
 Key Takeaways:
<ul>
<li>Marketing fundamentals every CMO should know</li>
<li>Mastering the marketing metrics that translate to business goals</li>
<li>How CMOs can mitigate crises</li>
<li>MarTech tools to refine attribution modeling</li>
<li>How technology is evolving long-term marketing strategy</li>
</ul>
Quote of the Show (4:00):
“In marketing, it all begins with understanding why a company is doing what it's doing in the first place.” – Tim Hines
 
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
 
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
 
Ways to connect with Tim Hines:
LinkedIn: <a href="https://www.linkedin.com/in/tnhines/">https://www.linkedin.com/in/tnhines/ </a>Company Website: <a href="http://www.amtrav.com/">http://www.amtrav.com/</a>
 
How to get more Disruption/Interruption: 
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.

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