Martha Montoya is the Founder and Chief Executive Officer at Agtools Inc., a game changing, dynamic, analytic data service that delivers business-critical access to accurate, real-time, market intelligence for over 500 specialty crops and growing.

In this episode, KJ and Martha discuss the unique challenges farmers face, including market volatility and strategic crop planning. Martha explains how AgTools harnesses dynamic analytic data to aid decision-making, pushing for efficiency and sustainability in the agricultural supply chain.



Key Takeaways:

02:54 Understanding the Farmer's Perspective

05:16 Challenges in the Agricultural Supply Chain

07:35 The Role of AgTech in Modern Farming

11:44 The Impact of Consumer Demand

24:31 Revolutionizing Agriculture with Data

28:12 Future of Farming and AgTech



Quote of the Show (18:00):

“You can have all the technology in the world, but if you don't understand the human being making the changes on that farm, it's like hitting a wall." - Martha Montoya



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Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval



Ways to connect with Martha Montoya:



LinkedIn: https://www.linkedin.com/in/martha-montoya-483908/

Company Website: http://www.ag.tools

Company LinkedIn: https://www.linkedin.com/company/agtools/



How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Martha Montoya is the Founder and Chief Executive Officer at Agtools Inc., a game changing, dynamic, analytic data service that delivers business-critical access to accurate, real-time, market intelligence for over 500 specialty crops and growing.
In this episode, KJ and Martha discuss the unique challenges farmers face, including market volatility and strategic crop planning. Martha explains how AgTools harnesses dynamic analytic data to aid decision-making, pushing for efficiency and sustainability in the agricultural supply chain.
 
Key Takeaways:
02:54 Understanding the Farmer's Perspective
05:16 Challenges in the Agricultural Supply Chain
07:35 The Role of AgTech in Modern Farming
11:44 The Impact of Consumer Demand
24:31 Revolutionizing Agriculture with Data
28:12 Future of Farming and AgTech
 
Quote of the Show (18:00):
“You can have all the technology in the world, but if you don't understand the human being making the changes on that farm, it's like hitting a wall." - Martha Montoya
 
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
 
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
 
Ways to connect with Martha Montoya:
 
LinkedIn: <a href="https://www.linkedin.com/in/martha-montoya-483908/">https://www.linkedin.com/in/martha-montoya-483908/</a> 
Company Website: <a href="http://www.ag.tools">http://www.ag.tools</a>    
Company LinkedIn: <a href="https://www.linkedin.com/company/agtools/">https://www.linkedin.com/company/agtools/</a>     
 
How to get more Disruption/Interruption: 
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.

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