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Anthony Franklin, the Head of Revenue for Ava, a SaaS platform that provides real-time captions using AI and human intelligence. In this episode, Anthony dives into the topic of accessibility for underserved populations and how it impacts the business bottom line.  He shares insights on understanding what your target audience wants and building a product-led growth strategy. 



Key Takeaways:
How sales have fundamentally changed when marketing innovative products
The importance of having demos to prove that you can solve a customer's problem
How Ava is improving the accuracy of captions for the 450 million people globally who have some form of hearing loss? 
The importance of having real people behind the technology and being passionate about the work. 



Quote of the Show (12:30):  

“There's a stigma around getting an accommodation. People are afraid to say, I need this tool to be productive at work. So they don’t. They just suffer.”



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Want PR that actually matters? Get 30-minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval



Ways to connect with Anthony Franklin:

LinkedIn - https://www.linkedin.com/in/anthonyfranklin1/

Company website - https://www.ava.me/



Ways to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Anthony Franklin, the Head of Revenue for Ava, a SaaS platform that provides real-time captions using AI and human intelligence. In this episode, Anthony dives into the topic of accessibility for underserved populations and how it impacts the business bottom line.  He shares insights on understanding what your target audience wants and building a product-led growth strategy. 
 
Key Takeaways:
<ul>
<li>How sales have fundamentally changed when marketing innovative products</li>
<li>The importance of having demos to prove that you can solve a customer's problem</li>
<li>How Ava is improving the accuracy of captions for the 450 million people globally who have some form of hearing loss? </li>
<li>The importance of having real people behind the technology and being passionate about the work. </li>
</ul>
Quote of the Show (12:30):  
“There's a stigma around getting an accommodation. People are afraid to say, I need this tool to be productive at work. So they don’t. They just suffer.”
 
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
 
Want PR that actually matters? Get 30-minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
 
Ways to connect with Anthony Franklin:
LinkedIn - <a href="https://www.linkedin.com/in/anthonyfranklin1/">https://www.linkedin.com/in/anthonyfranklin1/</a>
Company website - <a href="https://www.ava.me/">https://www.ava.me/</a>
 
Ways to get more Disruption/Interruption: 
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>  
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>  
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.

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