Hila Lauterbach, Founder of 10x GTM, and Klue Advisor. 10x GTM is a company partnering with high-growth B2B SaaS companies to accelerate revenue through strategic GTM and product marketing excellence.In this episode, KJ Hila discuss the rise of data-driven and AI-powered investment models—and why they’re not enough on their own. They also explore the most common go-to-market mistakes: lack of alignment, unclear audience, and missing foundational strategy.

 

Key Takeaways:

[5:47] Hila’s Origin Story & Overcoming Rejection

[13:45] The Broken Investment Model

[16:39] Building a Repeatable Go-to-Market Engine

[26:50] The Future of SaaS & AI’s Impact


 

Quote of the Show (27:00):

“Every time the door was closed, I built a new door. You have to keep iterating, keep believing, and keep working hard towards your goals.” – Hila Lauterbach

 

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

 

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

 

Ways to connect with Hila Lauterbach:

LinkedIn: https://www.linkedin.com/in/hilalauterbachmarketing

Company Websites: 10XGTM.com and https://klue.com/

 

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Hila Lauterbach, Founder of&nbsp;10x GTM,&nbsp;and&nbsp;Klue Advisor. 10x GTM is a company partnering with high-growth B2B SaaS companies to accelerate&nbsp;revenue through strategic GTM and product marketing excellence. In this episode, KJ Hila discuss the rise of data-driven and AI-powered investment models&mdash;and why they&rsquo;re not enough on their own. They also explore the most common go-to-market mistakes: lack of alignment, unclear audience, and missing foundational strategy.
&nbsp;
Key Takeaways:
[5:47] Hila&rsquo;s Origin Story &amp; Overcoming Rejection
[13:45] The Broken Investment Model
[16:39] Building a Repeatable Go-to-Market Engine
[26:50] The Future of SaaS &amp; AI&rsquo;s Impact 
&nbsp;
Quote of the Show (27:00):
&ldquo;Every time the door was closed, I built a new door. You have to keep iterating, keep believing, and keep working hard towards your goals.&rdquo; &ndash; Hila Lauterbach
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with Hila Lauterbach:
LinkedIn: <a href="https://www.linkedin.com/in/hilalauterbachmarketing">https://www.linkedin.com/in/hilalauterbachmarketing</a> 
Company Websites: 10XGTM.com and https://klue.com/
&nbsp;
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.

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