Brenton Grimes is Founder and CEO of Reef.ai, a customer revenue platform that helps companies predictably grow revenue with existing customers and fast-tracks net retention reporting. In this episode Brenton and KJ discuss how companies can be proactive in utilizing data and investing in the outlier model to achieve better revenue outcomes.

Key Takeaways:
How to increase customer retention in the SaaS market
Common mistakes to avoid when managing your tech customers
How to implement the outlier model in the SaaS industry
Why subscription models are the future of tech

Quote of the Show (37:00):

“If you feel like you need to drive your business in a different direction, don't wait. Take that first step and the road will open up in front of you.” – Brenton Grimes



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Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval



Ways to connect with Brenton Grimes:

LinkedIn: https://www.linkedin.com/in/brentgrimes/

Company Website: https://www.reef.ai/

Company LinkedIn: https://www.linkedin.com/company/reef-ai/



How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Brenton Grimes is Founder and CEO of Reef.ai, a customer revenue platform that helps companies predictably grow revenue with existing customers and fast-tracks net retention reporting. In this episode Brenton and KJ discuss how companies can be proactive in utilizing data and investing in the outlier model to achieve better revenue outcomes.
 Key Takeaways:
<ul>
<li>How to increase customer retention in the SaaS market</li>
<li>Common mistakes to avoid when managing your tech customers</li>
<li>How to implement the outlier model in the SaaS industry</li>
<li>Why subscription models are the future of tech</li>
</ul>
Quote of the Show (37:00):
“If you feel like you need to drive your business in a different direction, don't wait. Take that first step and the road will open up in front of you.” – Brenton Grimes
 
Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
 
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
 
Ways to connect with Brenton Grimes:
LinkedIn: <a href="https://www.linkedin.com/in/brentgrimes/">https://www.linkedin.com/in/brentgrimes/</a> 
Company Website: <a href="https://www.reef.ai/">https://www.reef.ai/</a> 
Company LinkedIn: <a href="https://www.linkedin.com/company/reef-ai/">https://www.linkedin.com/company/reef-ai/</a> 
 
How to get more Disruption/Interruption: 
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Google Play - <a href="https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=">https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

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