Larry Hightower, founder and CEO of VXTRA HEALTH, joins Disruption/Interruption to expose how the corporate health insurance industry transformed into a banking operation that controls the money flowing between self-insured employers, physicians, and patients. He traces his path from witnessing pioneering physicians get blackballed in the 1980s to building a tech-enabled platform that bypasses legacy PPO networks and eliminates co-pays and deductibles. New federal transparency mandates have blown the black box wide open, allowing VXTRA HEALTH to deploy AI to surface price disparities of 30 to 40 percent between what insurance companies pay themselves versus what self-insured employers are charged. Larry's strategy centers on building local healthcare networks in secondary markets where the trust between physicians and patients already exists, giving employers and doctors the agency to reclaim control of their healthcare destiny.

 

 

Key Takeaways:
10:28 — What has the health insurance industry actually become?
12:12 — How does new transparency legislation empower self-insured employers?
12:02 — When did the real barrier reveal itself to VXTRA HEALTH?
34:26 – Who benefits from the "Our Town" healthcare model?

 

Quote of the Show (9:08):
"If I make it right for the doctor-patient relationship, then the money will take care of itself." — Larry Hightower

 

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Ways to connect with Larry Hightower:
LinkedIn:linkedin.com/in/vxtrahealth/
Company Linkedin: https://www.linkedin.com/company/vxtrahealth/home/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

YouTube: https://www.youtube.com/results?search_query=disruption+%2F+interuuption

Larry Hightower, founder and CEO of VXTRA HEALTH, joins Disruption/Interruption to expose how the corporate health insurance industry transformed into a banking operation that controls the money flowing between self-insured employers, physicians, and patients. He traces his path from witnessing pioneering physicians get blackballed in the 1980s to building a tech-enabled platform that bypasses legacy PPO networks and eliminates co-pays and deductibles. New federal transparency mandates have blown the black box wide open, allowing VXTRA HEALTH to deploy AI to surface price disparities of 30 to 40 percent between what insurance companies pay themselves versus what self-insured employers are charged. Larry's strategy centers on building local healthcare networks in secondary markets where the trust between physicians and patients already exists, giving employers and doctors the agency to reclaim control of their healthcare destiny.
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Key Takeaways:
<ul>
<li>10:28 &mdash; What has the health insurance industry actually become?</li>
<li>12:12 &mdash; How does new transparency legislation empower self-insured employers?</li>
<li>12:02 &mdash; When did the real barrier reveal itself to VXTRA HEALTH?</li>
<li>34:26 &ndash; Who benefits from the "Our Town" healthcare model?</li>
</ul>
&nbsp;
Quote of the Show (9:08): "If I make it right for the doctor-patient relationship, then the money will take care of itself." &mdash; Larry Hightower
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with Larry Hightower: LinkedIn: linkedin.com/in/vxtrahealth/ Company Linkedin:&nbsp;<a href="https://www.linkedin.com/company/vxtrahealth/home/">https://www.linkedin.com/company/vxtrahealth/home/</a>
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>
YouTube: <a href="https://www.youtube.com/results?search_query=disruption+%2F+interuuption">https://www.youtube.com/results?search_query=disruption+%2F+interuuption</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.