In this episode of Disruption/Interruption, host KJ sits down with Bill Lederer, Founder and CEO of MADTECH.AI, to discuss how marketing analytics is being transformed by automation, AI, and decision intelligence. Bill shares his journey as a serial entrepreneur, the challenges of messy marketing data, and how his innovations are helping brands make smarter, faster decisions.

 

Key Takeaways:

[2:12] - Most marketing data is disconnected, siloed, and often unusable, making good decision-making difficult.

[6:57] - AI and automation are reducing the need for large teams in marketing analytics, allowing companies to do more with less.

[11:32] - Automating data pipelines and transformations can lead to significant cost savings and efficiency gains.

[13:04] - MADTECH.AI acts as a multi-tool for marketers, integrating data unification, visualization, and predictive analytics.

[19:02] - Bill advises listeners to be skeptical of hype, test new technologies carefully, and focus on early ROI.

 

Quote of the Show [23:42]:
"The time compression in order to be able to do anything—to learn, to fix, to improve—it's a qualitative difference. The speed with which everything is able to be done now... it's dramatic. If you’re not leveraging this, you’re already behind." – Bill Lederer

 

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

 

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

 

Ways to connect with Bill Lederer:

LinkedIn: https://www.linkedin.com/in/billederer/

Company Websites:MadTech.AI

 

How to get more Disruption/Interruption: 

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Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

In this episode of Disruption/Interruption, host KJ sits down with Bill Lederer, Founder and CEO of MADTECH.AI, to discuss how marketing analytics is being transformed by automation, AI, and decision intelligence. Bill shares his journey as a serial entrepreneur, the challenges of messy marketing data, and how his innovations are helping brands make smarter, faster decisions.
&nbsp;
Key Takeaways:
[2:12] - Most marketing data is disconnected, siloed, and often unusable, making good decision-making difficult.
[6:57] - AI and automation are reducing the need for large teams in marketing analytics, allowing companies to do more with less.
[11:32] - Automating data pipelines and transformations can lead to significant cost savings and efficiency gains.
[13:04] - MADTECH.AI acts as a multi-tool for marketers, integrating data unification, visualization, and predictive analytics.
[19:02] - Bill advises listeners to be skeptical of hype, test new technologies carefully, and focus on early ROI.
&nbsp;
Quote of the Show [23:42]: "The time compression in order to be able to do anything&mdash;to learn, to fix, to improve&mdash;it's a qualitative difference. The speed with which everything is able to be done now... it's dramatic. If you&rsquo;re not leveraging this, you&rsquo;re already behind." &ndash; Bill Lederer
&nbsp;
Join our Anti-PR newsletter where we&rsquo;re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.
&nbsp;
Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: <a href="https://info.jotopr.com/free-anti-pr-eval">https://info.jotopr.com/free-anti-pr-eval</a>
&nbsp;
Ways to connect with Bill Lederer:
LinkedIn: <a href="https://www.linkedin.com/in/billederer/">https://www.linkedin.com/in/billederer/</a>
Company Websites: <a href="http://madtech.ai/">MadTech.AI</a>
&nbsp;
How to get more Disruption/Interruption:&nbsp;
Amazon Music - <a href="https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption">https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption</a>
Apple Podcast - <a href="https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755">https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755</a>
Spotify - <a href="https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD">https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD</a>

When did you say ”THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo. Every week KJ interviews professionals who are disrupting their industries and altering economic networks that have been antiquated with bull-headed predecessors holding up the progress.

KJ delves into uncovering more from industry rebels and innovators that you didn’t know you needed in your life.

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