Do TV audiences prefer free streaming with ads...or paid subscriptions without ads? The answer is in...and it might pave the way...we all watch TV moving forward.
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Direct from Hollywood with Ryan Seacrest. A big question is loomed over Hollywood for the past few years, which do TV watchers loathe more advertisements on their streaming services or higher fees in order to enjoy interruption free programming. We might finally have the answer, and it turns out the average American consumer first saving their money over their time and has embraced the ad model. The research firm Antenna has published a new report revealing that ads supported streaming subscriptions have nearly doubled in the past two years alone, leaping from fifty three million subs to over one hundred million, while by comparison, premium services like Netflix and Disney Plus have seen essentially no growth in the same timeframe, and sixty five percent of those customers are new rather than downgraders looking to save a few bucks. Free platforms like YouTube also actually get more viewtime now than giants like Netflix, with ad supported content now accounting for seventy two percent of all viewing that's direct from Hollywood