Marker 01

Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them.

In this episode, Shannon and Krystal break down how Netflix made the shift, who's actually watching on the ad-supported tier, and what that audience means for local businesses looking to add another layer to their CTV strategy. They also walk through what it actually costs to advertise on Netflix in 2026, how FDS is making it accessible for local businesses, and where the platform is headed with targeting and ad technology.

If Netflix has been on your radar, this episode gives you the full picture before CPMs go up.

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Netflix spent over a decade telling the world it would never run ads. Then it did &mdash; and in less than three years, 190 million people a month are watching them.
In this episode, Shannon and Krystal break down how Netflix made the shift, who's actually watching on the ad-supported tier, and what that audience means for local businesses looking to add another layer to their CTV strategy. They also walk through what it actually costs to advertise on Netflix in 2026, how FDS is making it accessible for local businesses, and where the platform is headed with targeting and ad technology.
If Netflix has been on your radar, this episode gives you the full picture before CPMs go up.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.