Live sports used to be the one thing keeping cable alive. Not anymore.

In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college basketball tournament packages, we break down what business owners actually need to know about sports advertising in 2026.

If you've been pouring money into cable sports packages because you think that's where your audience is, this episode will change how you allocate your budget.

This is Part 2 of our streaming series—catch Part 1 for the full viewership shift data that's reshaping video advertising.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

Live sports used to be the one thing keeping cable alive. Not anymore.
In this episode, Shannon and Krystal discuss why streaming platforms now own live sports&mdash;and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college basketball tournament packages, we break down what business owners actually need to know about sports advertising in 2026.
If you've been pouring money into cable sports packages because you think that's where your audience is, this episode will change how you allocate your budget.
This is Part 2 of our streaming series&mdash;catch Part 1 for the full viewership shift data that's reshaping video advertising.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.