The 2026 midterms are projected to top $10.8 billion in political ad spend, the highest in US history, and Michigan alone accounts for more than a billion of it. So where should that money actually go?

In this episode, Shannon Allen and Krystal Vivian break down why broadcast TV no longer reaches the voters campaigns think it does, and how streaming and CTV have changed the math. Streaming now owns roughly half of all viewership, and it lets campaigns match a voter file to a household, target undecided voters in a single precinct, and adjust creative in near real time. Broadcast can't do any of that.

Shannon and Krystal cover the lowest unit rate trap that leaves candidates paying for spots that may never air, the voter journey as a framework for smarter spending, and the real-time reporting that shows campaigns exactly who they reached and when to pivot. Whether you're running for school board, backing a ballot measure, or managing a PAC, this is a practical look at where digital strategy wins elections.

Read Federated Digital Solutions' blog

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Federated Digital Solutions on LinkedIn

The 2026 midterms are projected to top $10.8 billion in political ad spend, the highest in US history, and Michigan alone accounts for more than a billion of it. So where should that money actually go?
In this episode, Shannon Allen and Krystal Vivian break down why broadcast TV no longer reaches the voters campaigns think it does, and how streaming and CTV have changed the math. Streaming now owns roughly half of all viewership, and it lets campaigns match a voter file to a household, target undecided voters in a single precinct, and adjust creative in near real time. Broadcast can't do any of that.
Shannon and Krystal cover the lowest unit rate trap that leaves candidates paying for spots that may never air, the voter journey as a framework for smarter spending, and the real-time reporting that shows campaigns exactly who they reached and when to pivot. Whether you're running for school board, backing a ballot measure, or managing a PAC, this is a practical look at where digital strategy wins elections.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.