The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025.

From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they share which conversations resonated most and why.

Hear about the power of data storytelling in reporting, the untapped potential of local influencer marketing, and how social media algorithms actually work. This behind-the-scenes reflection highlights the biggest lessons learned and sets the stage for even more valuable content coming in 2026.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025.
From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they share which conversations resonated most and why.
Hear about the power of data storytelling in reporting, the untapped potential of local influencer marketing, and how social media algorithms actually work. This behind-the-scenes reflection highlights the biggest lessons learned and sets the stage for even more valuable content coming in 2026.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

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