AI didn't kill paid search. It actually made it more valuable — and most business owners don't know that yet.

In this episode, Shannon and Krystal break down what's really happening with search in 2026. Organic traffic is down, zero-click searches now make up 60% of all queries, and AI overviews are changing the page before most users ever scroll. But paid search sits above all of it, and for businesses willing to optimize, the results speak for themselves.

Shannon walks through real client campaigns — a hospice organization, a local plumber, a car dealership — and what the numbers actually looked like when strategy was applied to budget.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

AI didn't kill paid search. It actually made it more valuable &mdash; and most business owners don't know that yet.
In this episode, Shannon and Krystal break down what's really happening with search in 2026. Organic traffic is down, zero-click searches now make up 60% of all queries, and AI overviews are changing the page before most users ever scroll. But paid search sits above all of it, and for businesses willing to optimize, the results speak for themselves.
Shannon walks through real client campaigns &mdash; a hospice organization, a local plumber, a car dealership &mdash; and what the numbers actually looked like when strategy was applied to budget.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.