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37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google — and that number has doubled in less than a year. So what does that mean for your business?

In this episode, Shannon and Krystal break down exactly how AI decides which local businesses to recommend, and what you need to have in place to be one of them. It comes down to three signals: accurate business listings across the web, a steady stream of recent reviews, and content on your website that AI can actually read and cite. They also get into how AI search is changing the value of your paid search ads in a big way.

The businesses that are showing up in AI recommendations right now are being endorsed to consumers who are already primed and ready to buy. Krystal walks through AI Location Concierge, FDS's solution that brings all three signals together — so when someone asks ChatGPT or Perplexity to recommend a business like yours, you're the one they hear about.

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37% of consumers are now starting their searches on AI tools like ChatGPT, Perplexity, and Gemini instead of Google &mdash; and that number has doubled in less than a year. So what does that mean for your business?
In this episode, Shannon and Krystal break down exactly how AI decides which local businesses to recommend, and what you need to have in place to be one of them. It comes down to three signals: accurate business listings across the web, a steady stream of recent reviews, and content on your website that AI can actually read and cite. They also get into how AI search is changing the value of your paid search ads in a big way.
The businesses that are showing up in AI recommendations right now are being endorsed to consumers who are already primed and ready to buy. Krystal walks through AI Location Concierge, FDS's solution that brings all three signals together &mdash; so when someone asks ChatGPT or Perplexity to recommend a business like yours, you're the one they hear about.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.