In this the season finale episode of the Digital Grocer Podcast, Sylvain and Mark discuss predictions for grocery retail in 2020 and why measuring grocery customer lifetime value is vital to a retailer’s business.

Mark points to the shift that has been happening in the industry. “We started this podcast series with our friend Brittain Ladd, and he was talking about retailers being surrounded and having to play the infinite game and being more strategic. And I certainly hope that the retailers that we're encountering and talking to on a regular basis are really heeding that message and understanding that e-commerce online, offline, there is no division. It's all about a unified commerce approach. Shoppers are going to purchase where, when, how they want and you need to be ready to serve that.”

Sylvain and Mark consider how grocery customer lifetime value (CLTV) is a critical part of a retailer’s business. “Once you start to understand those types of customers, that CLTV metric, you start to understand how do you market to those people…You can't be everything to everybody. In order to maximize your revenue, you need to cater to that segment that is generating the most value for your organization.”

This is an episode you won’t want to miss! Tune in now to hear more about what’s in store for grocery retail in 2020 and the strategies and metrics retailer’s need to focus on to keep building and growing their businesses, both online and in-store.

Check out some of the resources mentioned in this podcast:

• How grocers will serve their brands and the customer in 2020 (blog)
• Playing the “Infinite Game” in grocery retail (podcast)
• Interview with Barclays on “Dissecting the Instacart Addiction” (podcast)
• Measuring Success in Grocery eCommerce (eBook)

Want us to cover a specific topic in next season's podcasts? Email us at happygrocer@mercatus.com with topic or special guest suggestions!