Rob Christian, CEO of Shophero, joins us in this week’s episode of the Digital Grocer Podcast. With extensive experience and knowledge in the grocery retail space, Rob offers his insights on how grocers should strategically approach their eCommerce experience. Rob notes that retailers need to undergo a grocery eCommerce culture change. “The [traditional] culture of grocery retail does not support the concept of people going on the computer and making a purchase.”  He goes on to stress the importance of maintaining control over the shopping experience. As a retailer, deciding, “I can no longer lose my brand. I have to create a seamless shopping solution, so my customer comes to my site and they see my brand”. Tune in for the full interview. Rob, Sylvain and Mark discuss the role technology partners have in empowering grocers to get back in charge of their eCommerce experience. Find out how Mercatus empowers retailers to get back in charge and own their shopper experience.