This episode features a wide-ranging conversation with Sylvain and Kevin Coupe, The Content Guy over at MorningNewsBeat.com. 

Sylvain opens the conversation by asking Kevin why retailers don't always think of themselves as a brand and don't use their own data to the greatest possible degree and using Walmart's evolution as an example. To a great extent, Amazon has woken everybody up to the value of customer data in growing customer affinity through suggestive selling. The conversation turns to a timely topic, which is the risks that come with using gig workers as an extension of the retailer's business and brand, including what will happen to the gig economy should the U.S. slide into recession. Lastly, the two touch on the nature of ecommerce giants Walmart and Amazon and their critical failing in not having enough people there who are merchants.