In this episode of the Digital Grocer, Instacart’s IPO is on the table and there is much speculation as to its strategy and who would consider acquiring the grocery delivery platform.

This week’s guest is Rick Watson of the Watson Weekly podcast and also CEO and Founder of RMW Commerce Consulting. Instacart’s current position in the grocery retail space, its platform strategy, company valuation, and potential IPO scenarios are discussed. The headwinds that Instacart must overcome, such as high costs, competition from Amazon, and the need to invest in new technologies, are analyzed. Instacart’s competitive advantage, key partnerships, and growth plans are also discussed. Instacart’s IPO will be a major test for the company and will likely have a significant impact on the grocery industry.