This week on Between2Beards, Sylvain and Mark talk about Publicis Groupe, one of the largest marketing and communications companies in the world, announcing it will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business. What are the implications for other retail media companies like Criteo, Quotient, Inmar and Instacart as they look to build their own digital advertising solutions? In the past few months, CitrusAd has announced that its technology will power new ad platforms launched by Target, Tesco, the British grocery giant, and the ecommerce fulfillment company GoPuff. CitrusAd is also partnered with Mercatus and powers CPG sponsored ad placements on the Mercatus grocery eCommerce platform for retailers like Weis Markets, Smart & Final and soon Stater Bros. Markets, among others.

This week on Between2Beards, Sylvain and Mark talk about Publicis Groupe, one of the largest marketing and communications companies in the world, announcing it will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business. What are the implications for other retail media companies like Criteo, Quotient, Inmar and Instacart as they look to build their own digital advertising solutions? In the past few months, CitrusAd has announced that its technology will power new ad platforms launched by Target, Tesco, the British grocery giant, and the ecommerce fulfillment company GoPuff. CitrusAd is also partnered with Mercatus and powers CPG sponsored ad placements on the Mercatus grocery eCommerce platform for retailers like Weis Markets, Smart &amp; Final and soon Stater Bros. Markets, among others.

The Digital Grocer is a show dedicated to discussing digital commerce issues, insights, and tips for grocery retailers hosted by Sylvain Perrier and Mark Fairhurst.

The Digital Grocer is a show dedicated to discussing digital commerce issues, insights, and tips for grocery retailers hosted by <a href="https://www.linkedin.com/in/sylvainperrier/">Sylvain Perrier</a> and <a href="https://www.linkedin.com/in/markfairhurst/">Mark Fairhurst</a>.

Digital Grocer Podcast

The Digital Grocer is a show dedicated to discussing digital commerce issues, insights, and tips for grocery retailers hosted by Sylvain Perrier and Mark Fairhurst. marketing@mercatus.com

The Digital Grocer is a show dedicated to discussing digital commerce issues, insights, and tips for grocery retailers hosted by <a href="https://www.linkedin.com/in/sylvainperrier/">Sylvain Perrier</a> and <a href="https://www.linkedin.com/in/markfairhurst/">Mark Fairhurst</a>. marketing@mercatus.com

Advertisement