Instacart is an online grocery platform that many people have been wondering about when it comes to the company’s long-awaited IPO, and what this will mean to the industry. Hear why we know the IPO is around the corner, despite what Instacart has said recently.

In this latest episode of the Digital Grocer podcast, Sylvain Perrier and Mark Fairhurst discuss some first-hand information they have about Instacart’s upcoming filing.

Online grocery sales numbers for March 2022, as well as latest insights into consumer preferences also are discussed. Online delivery has definitely gained a larger share of the eGrocery market due to convenience being the key driver behind consumers’ growing adoption of this channel but how long will this last?