In this episode, we talk to Adam O’Leary who is President and Owner of Encite International, a full-service, boutique marketing and advertising agency based in Denver, Colorado, who are committed to building great brands and strategic marketing plans and often work with Mining companies to promote their brand, products and services.

This is an informative, invaluable episode for all mining professionals who wish to understand more about how branding and marketing in the mining works and how important it is in building a mining company. We talk about how mining companies can improve their marketing and branding, and how mining can improve its image overall. We also discuss how video is used in marketing and how you can effectively market big ticket items.

KEY TAKEAWAYS

• Many industrial companies, including mining companies, believe that marketing is not as essential part of their plan. Since their product is often not generally available to the public in the traditional way, mining companies see marketing as unnecessary. 
• Adam has learned over time that this viewpoint is incorrect. Mining companies also need to communicate with their audience or customer base, and they need measurable results.
• Traditional sales techniques do work in mining, such as phone calls, sales pitches and meetings etc. But there are more efficient methods of reaching a wider audience in a swifter way.
• When marketing big-ticket items that sometimes run into the millions of dollars, it’s important to remember that there is no point-of-sale. There is no impulse-buy factor to consider. Brand awareness and consistency are the factors that instead drive sales to people who are already in the market for such goods.
• Mining needs to work hard on improving its environmental image. Putting together an efficient programme that displays prominently its ability to embrace recycling and geographical regulations, is the keystone to improving its perception.
• Video production is something that Encite have been working in more when it comes to mining. The approach so far has been to make the industry seem more personal and personable. It’s all about humanising the sector.

.BEST MOMENTS

’Since they’re not selling traditional products, they tend to look at marketing as an unnecessary tool’

‘Relationships in the mining industry are very important’

‘It all comes back to those brand attributes you’re trying to communicate’

‘Video is something that’s very much an opportunity for the mining industry'

VALUABLE RESOURCES

Dig Deep – The Mining Podcast on iTunes

Encite International - https://www.enciteinternational.com

Adam O’ Leary LinkedIn - https://www.linkedin.com/in/adamoleary/

adam@enciteinternational.com

ABOUT THE HOST

Rob Tyson is an established recruiter in the mining and quarrying sector and decided to produce the “Dig Deep” The Mining Podcast to provide valuable and informative content around the mining industry. He has a passion and desire to promote the industry and the podcast aims to offer the mining community an insight to peoples experiences and careers covering any mining discipline, giving the listeners helpful advice and guidance on industry topics.

Rob is the Founder and Director of Mining International Ltd, a leading global recruitment and headhunting consultancy based in the UK specialising in all areas of mining across the globe from first world to third world countries from Africa, Europe, Middle East, Asia and Australia. We source, headhunt and discover new and top talent talent through a targeted approach and search methodology and have a proven track record in sourcing and positioning exceptional candidates into our clients organisation in any mining discipline or level. Mining International provides a transparent, informative and trusted consultancy service to our candidates and clients to help them develop their careers and business goals and objectives in this ever-changing marketplace.

CONTACT METHOD

rob@mining-international.org

https://www.linkedin.com/in/rob-tyson-3a26a68/

www.mining-international.org

https://twitter.com/MiningConsult

https://www.facebook.com/MiningInternational.org

https://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3