Small Business Spotlight Clay Caldwell of PIRTEKHow it started:
PIRTEK started in Australia back in the 80's to service large mining equipment and prevent down time as a result of leaking hydraulic hoses
It grew from there in to a franchise model, where it began in the United States in 1998.
PIRTEK entered the Atlanta market in 2004 to fill an under-served industry need: expert hose service with speed and accuracy.
I purchased the business from the previous owner in 2020; since then, we've expanded with two new store openings, doubling our overall size.
There are three other owners in the Atlanta market, and we all work together to take care of our customers.
While a franchisee, we're unique in that we're independent local business owners with the support of a global franchisor. That said, we stay hyper-focused on the local area in which we serve because we know that what we do has a direct impact on our local communities. We support, and are involved with, many local organizations to better connect our customers with opportunities to grow.
Who are we and what do we do?
PIRTEK is the market leader in hydraulic and industrial hose service.
We service construction equipment, heavy duty trucks, industrial equipment, etc. Any hose application for mobile and industrial equipment usually requires our service.
We essentially "rescue" our customers when their machines spring a leak. We're kind of like "machine ER doctors" that stop the bleeding and get machines back up and running quickly.
Why are we the leader, and what separates us from our competition?
Mobile service:
We provide one hour ETA; 24 hours a day, seven days a week (holidays included)
Our vans are fully stocked so we can provide repairs in one stop.
Our technicians will stop at nothing to fix a leak; we go the extra mile to access, remove and replace leaking hoses so that customers get back up and running quickly.
With a fleet of nearly 30 mobile work vans, we provide can fast and efficient mobile hose service throughout North Georgia and Macon
Shop service:
We have seven stores / shops located in the Atlanta area (and growing!); they are located in:
Alpharetta, Cartersville, Gainesville, Lawrenceville, Marietta, Norcross (just celebrated our 20th anniversary!), and Red Oak (airport area).
Shops are fully stocked, and they custom-fabricate all types of hoses. We can usually get a customer in and out of the shop with the exact hose they want (at the right price) in about 15 minutes.
We also support the automotive industry with the ability to service air conditioning lines, power steering lines, transmission lines, brake hoses, and more.
At the end of the day, we're THE experts in hoses. We value:
Tenacity: We stay on track, and we don't quit until the job is done right.
Harmony: We respect our customers, employees and community in which we work and live.
Honesty: We do what we say we're going to do, and we aim to do it better than anyone else.
Proficiency: We master our craft, and hold ourselves accountable to the results.
Altruism: We take ownership of our customer's problems, and solve them safely and completely.
People can find us at www.pirtekusa.com/atlanta, or by simply calling our main branch in Norcross at 770-209-9494