DYL X D&AD Impact series with White Pencil Winners - The Lion's Share Fund

‘The future is not something which is coming towards us, it’s whatever we do next.’ - Rob Galluzzo

In the first episode of our exclusive series with D&AD Vince chats with Rob Galluzzo the Executive Producer of Sydney-based production company FINCH and the co-founder of animal conservation initiative The Lion’s Share.

The charity aims to direct half-a-percent of a participating company’s media buy towards wildlife conservation when they use an animal in their advertising. With US$120 billion spent on advertising, that included animals last year globally, what seems like a small fee can go a long way to making a big difference.

The initiative is co-founded by the United Nations, fully supported by David Attenborough and has been highly awarded, winning a D&AD White Pencil and a Grand Prix at the Cannes Lion.

Listen in as Vince and Rob discuss the process behind getting such an ambitious operation off the ground, how $50,000 stopped 200 elephants a year being poached and what’s next for the growing charity.

 

https://www.thelionssharefund.com/content/thelionssharefund/en/home/

https://designyourlife.com.au/

https://www.frostcollective.com.au/

https://www.finchcompany.com/

https://www.dandad.org/

DYL X D&amp;AD Impact series with White Pencil Winners - The Lion's Share Fund
&lsquo;The future is not something which is coming towards us, it&rsquo;s whatever we do next.&rsquo; - Rob Galluzzo
In the first episode of our exclusive series with D&amp;AD Vince chats with Rob Galluzzo the Executive Producer of Sydney-based production company FINCH and the co-founder of animal conservation initiative The Lion&rsquo;s Share.
The charity aims to direct half-a-percent of a participating company&rsquo;s media buy towards wildlife conservation when they use an animal in their advertising. With US$120 billion spent on advertising, that included animals last year globally, what seems like a small fee can go a long way to making a big difference.
The initiative is co-founded by the United Nations, fully supported by David Attenborough and has been highly awarded, winning a D&amp;AD White Pencil and a Grand Prix at the Cannes Lion.
Listen in as Vince and Rob discuss the process behind getting such an ambitious operation off the ground, how $50,000 stopped 200 elephants a year being poached and what&rsquo;s next for the growing charity.
&nbsp;
<a href="https://www.thelionssharefund.com/content/thelionssharefund/en/home/">https://www.thelionssharefund.com/content/thelionssharefund/en/home/</a>
<a href="https://designyourlife.com.au/">https://designyourlife.com.au/</a>
<a href="https://www.frostcollective.com.au/">https://www.frostcollective.com.au/</a>
<a href="https://www.finchcompany.com/">https://www.finchcompany.com/</a>
<a href="https://www.dandad.org/">https://www.dandad.org/</a>

Your life is the most important design project you will ever undertake!

Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default? 

Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose. 

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?&nbsp;
Each week I sit down with creators, entrepreneurs, and thinkers who&rsquo;ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.&nbsp;
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

Your life is the most important design project you will ever undertake!

Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default? 

Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.

Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?&nbsp;
Each week I sit down with creators, entrepreneurs, and thinkers who&rsquo;ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.

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