Design Your Life with Vince FrostDYL X D&AD Impact series with White Pencil Winners - The Lion's Share Fund
‘The future is not something which is coming towards us, it’s whatever we do next.’ - Rob Galluzzo
In the first episode of our exclusive series with D&AD Vince chats with Rob Galluzzo the Executive Producer of Sydney-based production company FINCH and the co-founder of animal conservation initiative The Lion’s Share.
The charity aims to direct half-a-percent of a participating company’s media buy towards wildlife conservation when they use an animal in their advertising. With US$120 billion spent on advertising, that included animals last year globally, what seems like a small fee can go a long way to making a big difference.
The initiative is co-founded by the United Nations, fully supported by David Attenborough and has been highly awarded, winning a D&AD White Pencil and a Grand Prix at the Cannes Lion.
Listen in as Vince and Rob discuss the process behind getting such an ambitious operation off the ground, how $50,000 stopped 200 elephants a year being poached and what’s next for the growing charity.
https://www.thelionssharefund.com/content/thelionssharefund/en/home/
https://designyourlife.com.au/
