Being driven is one thing. But being driven by trauma is another. It’s a special kind of motivation, and when combined with a competitive nature and natural feel for what an audience wants, great things can be achieved.

Aidan Anderson is the Founder and CEO of The Local Project — the fastest growing design platform in the Asia-Pacific region. The platform is followed by design and architecture lovers worldwide, and champions authentic design, showcasing and supporting architects, designers, makers and suppliers. Incredibly, he started it by profiling his friends and local makers on an Instagram account run from his dusty furniture workshop. The Local Project now has an audience of over 4 million across print, video, digital and social media.

Anderson has no formal training, and has always just made the content he wants to see. He first fell in love with design and architecture working on building sites to make extra money in the summers of his teenage years. The furniture workshop opened when he dropped out of an architecture degree at university just three months in. He credits the agility that comes with youth as one of the keys to his success — he was 21 when he started the business in 2016.

Listen in as Vince and Aidan discuss; how Australian architecture is perceived internationally, the powerfully addictive nature of social media, and how the hand you’re dealt defines you. 

https://thelocalproject.com.au/

Being driven is one thing. But being driven by trauma is another. It’s a special kind of motivation, and when combined with a competitive nature and natural feel for what an audience wants, great things can be achieved.
Aidan Anderson is the Founder and CEO of The Local Project — the fastest growing design platform in the Asia-Pacific region. The platform is followed by design and architecture lovers worldwide, and champions authentic design, showcasing and supporting architects, designers, makers and suppliers. Incredibly, he started it by profiling his friends and local makers on an Instagram account run from his dusty furniture workshop. The Local Project now has an audience of over 4 million across print, video, digital and social media.
Anderson has no formal training, and has always just made the content he wants to see. He first fell in love with design and architecture working on building sites to make extra money in the summers of his teenage years. The furniture workshop opened when he dropped out of an architecture degree at university just three months in. He credits the agility that comes with youth as one of the keys to his success — he was 21 when he started the business in 2016.
Listen in as Vince and Aidan discuss; how Australian architecture is perceived internationally, the powerfully addictive nature of social media, and how the hand you’re dealt defines you. 
<a href="https://thelocalproject.com.au/">https://thelocalproject.com.au/</a>

Your life is the biggest design project you will ever undertake!

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the biggest design project you will ever undertake!
In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

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