Music is emotional, and sound is a powerful tool for tuning in to feelings and memories. Music helps us recall people, places and experiences. A song can take us back to a time in our lives we may not have thought of for years or even decades. 

Dan Higson and Nick West know this better than most and are leading the way when it comes to creating memorable and emotive sonic branding and music strategy for brands with their globally awarded sound studio, Smith & Western.  

Dan began his career trying to be a pop star in 80s London. He even made it onto Top of the Pops, the iconic British music chart TV show. Around the same time, Nick was in Japan, going to music festivals in the mountains on weekends. Later he paid his way busking with a didgeridoo while learning how to write music in his basement. 

Listen in as Vince, Dan and Nick discuss the science behind making music and sounds, why you can’t copywrite chord progressions or drum patterns, and how AI is impacting their industry. 

https://smithandwestern.com.au/

Music is emotional, and sound is a powerful tool for tuning in to feelings and memories. Music helps us recall people, places and experiences. A song can take us back to a time in our lives we may not have thought of for years or even decades. 
Dan Higson and Nick West know this better than most and are leading the way when it comes to creating memorable and emotive sonic branding and music strategy for brands with their globally awarded sound studio, Smith &amp; Western.  
Dan began his career trying to be a pop star in 80s London. He even made it onto Top of the Pops, the iconic British music chart TV show. Around the same time, Nick was in Japan, going to music festivals in the mountains on weekends. Later he paid his way busking with a didgeridoo while learning how to write music in his basement. 
Listen in as Vince, Dan and Nick discuss the science behind making music and sounds, why you can’t copywrite chord progressions or drum patterns, and how AI is impacting their industry. 
<a href="https://smithandwestern.com.au/">https://smithandwestern.com.au/</a>

Your life is the biggest design project you will ever undertake!

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the biggest design project you will ever undertake!
In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

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