In the fourth instalment of the exclusive Australian Made series, Vince chats to Abigail Forsyth, the co-founder, CEO and spokeswoman of KeepCup. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local.

Once a lawyer in a boutique firm in Melbourne Abigail Forsyth decided to change career paths in the search for something different, something with more purpose. Alarmed by the amount of disposable packaging being wasted Abigail began her search for a more sustainable and environmentally conscious way to serve food. In 2007 she took the bold step of designing and manufacturing her own reusable cup, two intensive years later the KeepCup brand was born.

Since its inception in 2009 KeepCup has gone from strength to strength becoming the leading figure in sustainable reusable coffee cups

Listen in as Vince and Abigail KeepCup's inception and who came up with its perfect name as well as why parameters drive the creative process.  

The pair also delve into B-Corp certification, what Abigail and her family's sustainable practices are as well as the importance of dematerialisation and designing for long life and reuse.  

Enjoy! 

KeepCup

Design Your Life

Frost*collective x KeepCup 

In the fourth instalment of the exclusive Australian Made series, Vince chats to Abigail Forsyth, the co-founder, CEO and spokeswoman of KeepCup. At a time of so much uncertainty in the world, the Australian Made series will focus on brilliant people here in Australia, celebrating designing and making local.
Once a lawyer in a boutique firm in Melbourne Abigail Forsyth decided to change career paths in the search for something different, something with more purpose. Alarmed by the amount of disposable packaging being wasted Abigail began her search for a more sustainable and environmentally conscious way to serve food. In 2007 she took the bold step of designing and manufacturing her own reusable cup, two intensive years later the KeepCup brand was born.
Since its inception in 2009 KeepCup has gone from strength to strength becoming the leading figure in sustainable reusable coffee cups
Listen in as Vince and Abigail KeepCup's inception and who came up with its perfect name as well as why parameters drive the creative process.&nbsp;&nbsp;
The pair also delve into B-Corp certification, what Abigail and her family's sustainable practices are as well as the importance of dematerialisation and designing for long life and reuse.&nbsp;&nbsp;
Enjoy!&nbsp;
<a href="https://au.keepcup.com/">KeepCup</a>
<a href="https://designyourlife.com.au/">Design Your Life</a>
<a href="frostcollective.com.au/projects/dont-waste-today-keepcup">Frost*collective x KeepCup&nbsp;</a>

Your life is the biggest design project you will ever undertake!

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the biggest design project you will ever undertake!
In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

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