DYL X D&AD Impact series with Black Pencil Winners – Harmless Guns

In the fifth and final instalment of our exclusive series with D&AD, Vince chats with Faustin Claverie the chief creative officer of TBWA Paris and lead on the project, Harmless Guns.

TBWA Paris worked closely alongside French 3D printing manufacture Dagoma to tackle the proliferation of 3D printed weapons. They did this through the search and collection of hundreds of weapon blueprints via online forums.

Over 400 weapon parts were modified by Dagoma’s team, rendering them harmless through slight, undetectable changes to varying weapon parts.

The files were then spread across the deep web and tracked over the course of 8 months. In that time over 13,000 harmless guns were downloaded by users across the world.

Listen in as Vince and Faustin discuss why the project was so successful, some of the hysteria around creating harmless guns and what the future holds for TBWA Paris.

Enjoy!

TBWA Paris

D&AD- Harmless Guns

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DYL X D&amp;AD Impact series with Black Pencil Winners &ndash; Harmless Guns
In the fifth and final instalment of our exclusive series with D&amp;AD, Vince chats with Faustin Claverie the chief creative officer of TBWA Paris and lead on the project, Harmless Guns.
TBWA Paris worked closely alongside French 3D printing manufacture Dagoma to tackle the proliferation of 3D printed weapons. They did this through the search and collection of hundreds of weapon blueprints via online forums.
Over 400 weapon parts were modified by Dagoma&rsquo;s team, rendering them harmless through slight, undetectable changes to varying weapon parts.
The files were then spread across the deep web and tracked over the course of 8 months. In that time over 13,000 harmless guns were downloaded by users across the world.
Listen in as Vince and Faustin discuss why the project was so successful, some of the hysteria around creating harmless guns and what the future holds for TBWA Paris.
Enjoy!
<a href="https://www.tbwa-paris.com/en">TBWA Paris</a>
<a href="https://www.dandad.org/awards/professional/2019/creativity-for-good/230141/harmless-guns/">D&amp;AD- Harmless Guns</a>
<a href="https://designyourlife.com.au/">Design Your Life</a>
<a href="https://docs.google.com/forms/d/1lQWZjYOq29Q7Lmy78B_4kxp-I43Ysvd0oPzC8v95t4g/edit">Take the Design Your Life Survey!</a>
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Your life is the biggest design project you will ever undertake!

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the biggest design project you will ever undertake!
In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

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