DYL X D&AD Impact series with White Pencil Winners – Don’t Look Away

‘We need to move beyond thinking of gun violence as a gun control problem and more of a behavioural change issue.’ – Oriel Davis-Lyons

In the second episode of our exclusive series with D&AD, Vince chats with Oriel Davis-Lyons, Creative Director of Droga 5 in New York and creator of Don’t Look Away.

The initiative asks the question – if you think of gun violence as an epidemic rather than a second amendment right, are there different ways to tackle it?

While current legislation focuses on gun restriction and regulation for short-term gain, Don’t Look Away looks at influencing real behavioural change, for long-term impact.

In a society that’s experiencing statistic fatigue when it comes to gun violence, the campaign places graphic picture warnings on ammunition packets, similar to those found on tobacco packets, in an attempt to educate and confront gun owners with the risks of owning a gun.

Listen in as Oriel shares how the experience of his six-year-old practising school lockdown drills led him to embark on the long-road to get his solo initiative into the public realm.

 

Don't Look Away

Design Your Life

Oriel Davis-Lyons

 

DYL X D&amp;AD Impact series with White Pencil Winners &ndash; Don&rsquo;t Look Away
&lsquo;We need to move beyond thinking of gun violence as a gun control problem and more of a behavioural change issue.&rsquo; &ndash; Oriel Davis-Lyons
In the second episode of our exclusive series with D&amp;AD, Vince chats with Oriel Davis-Lyons, Creative Director of Droga 5 in New York and creator of Don&rsquo;t Look Away.
The initiative asks the question &ndash;&nbsp;if you think of gun violence as an epidemic rather than a second amendment right, are there different ways to tackle it?
While current legislation focuses on gun restriction and regulation for short-term gain, Don&rsquo;t Look Away looks at influencing real behavioural change, for long-term impact.
In a society that&rsquo;s experiencing statistic fatigue when it comes to gun violence, the campaign places graphic picture warnings on ammunition packets, similar to those found on tobacco packets, in an attempt to educate and confront gun owners with the risks of owning a gun.
Listen in as Oriel shares how the experience of his six-year-old practising school lockdown drills led him to embark on the long-road to get his solo initiative into the public realm.<a href="https://www.dandad.org/awards/impact/2019/future/378/dont-look-away-the-campaign-to-put-graphic-warning-labels-on-ammunition/"></a>
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<a href="https://www.dandad.org/awards/impact/2019/future/378/dont-look-away-the-campaign-to-put-graphic-warning-labels-on-ammunition/">Don't Look Away</a>
<a href="https://designyourlife.com.au/">Design Your Life</a>
<a href="http://orieldavislyons.com/">Oriel Davis-Lyons</a>
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Your life is the most important design project you will ever undertake!

Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default? 

Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose. 

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?&nbsp;
Each week I sit down with creators, entrepreneurs, and thinkers who&rsquo;ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.&nbsp;
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

Your life is the most important design project you will ever undertake!

Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default? 

Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.

Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?&nbsp;
Each week I sit down with creators, entrepreneurs, and thinkers who&rsquo;ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.

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