Working on things you care about, close to the people you love, in a business with ethics and morals aligned with your own seems a straightforward ambition. Until the result is a leadership position in a global $1bn company that’s driving conscientious business around the world. 

 

Dane O’Shanassy is Patagonia’s Country Director, Australia and New Zealand. The decisions he makes for the business today are led by Patagonia’s founder Yvon Chouinard’s earliest choices. The conscientious objectives that drive both incredible revenue for the business and ongoing positive change for planet earth. 

 

“It's very much a simple mission, but one that I've never seen as present and lived in anywhere else I've worked. The mission itself is, ‘We're in business to save our home planet’. I've never been in an organisation that really takes its accountability to the mission as seriously as it does here.”

 

DListen in as Vince and Dane discuss why Patagonia will repair a competitor’s product, growing up in Torquay in the 80s packing boxes for Rip Curl and how transparency and accountability are key to success today. 

Working on things you care about, close to the people you love, in a business with ethics and morals aligned with your own seems a straightforward ambition. Until the result is a leadership position in a global $1bn company that&rsquo;s driving conscientious business around the world.&nbsp;
&nbsp;
Dane O&rsquo;Shanassy is Patagonia&rsquo;s Country Director, Australia and New Zealand. The decisions he makes for the business today are led by Patagonia&rsquo;s founder Yvon Chouinard&rsquo;s earliest choices. The conscientious objectives that drive both incredible revenue for the business and ongoing positive change for planet earth.&nbsp;
&nbsp;
&ldquo;It's very much a simple mission, but one that I've never seen as present and lived in anywhere else I've worked. The mission itself is, &lsquo;We're in business to save our home planet&rsquo;. I've never been in an organisation that really takes its accountability to the mission as seriously as it does here.&rdquo;
&nbsp;
DListen in as Vince and Dane discuss why Patagonia will repair a competitor&rsquo;s product, growing up in Torquay in the 80s packing boxes for Rip Curl and how transparency and accountability are key to success today.&nbsp;

Your life is the biggest design project you will ever undertake!

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the biggest design project you will ever undertake!
In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

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