Born in the small town of Hastings, New Zealand, Derek grew up in a working-class family with limited financial means and modest aspirations. His unexpected passion for photography ignited when he was a young bank teller and noticed a wedding photographer's bank statement, revealing the potential to make a living from photography. This serendipitous moment set Derek on a journey that has taken him around the world, from Sydney to Los Angeles, London, and back to Sydney. Along the way, he has worked with high-profile names such as Stella McCartney, David Walsh (MONA) and Donald Trump (in his pre-President days). 

Throughout his career, Derek has learned that mastering photography goes beyond understanding technical aspects like light, composition, and form. It's equally about communication, direction, and most importantly, honesty. “That’s kind of all you have – honesty. I think people appreciate you when you are honest with them”.  It’s this kind of transparency that helps him capture the best images and achieve the best results for his clients. 

Listen in as Vince and Derek discuss the role of communication when working with individuals, agencies, magazines and fashion brands, and how photographing Stella McCartney unearthed a surprising connection to a Beatles parade he attended as a baby.  

Born in the small town of Hastings, New Zealand, Derek grew up in a working-class family with limited financial means and modest aspirations. His unexpected passion for photography ignited when he was a young bank teller and noticed a wedding photographer's bank statement, revealing the potential to make a living from photography. This serendipitous moment set Derek on a journey that has taken him around the world, from Sydney to Los Angeles, London, and back to Sydney. Along the way, he has worked with high-profile names such as Stella McCartney, David Walsh (MONA) and Donald Trump (in his pre-President days). 
Throughout his career, Derek has learned that mastering photography goes beyond understanding technical aspects like light, composition, and form. It's equally about communication, direction, and most importantly, honesty. “That’s kind of all you have – honesty. I think people appreciate you when you are honest with them”.  It’s this kind of transparency that helps him capture the best images and achieve the best results for his clients. 
Listen in as Vince and Derek discuss the role of communication when working with individuals, agencies, magazines and fashion brands, and how photographing Stella McCartney unearthed a surprising connection to a Beatles parade he attended as a baby.

Your life is the biggest design project you will ever undertake!

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the biggest design project you will ever undertake!
In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.

Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Frost discusses how design principles can be applied to everyday life with a group of leading creative guests.
Listen in as designers, journalists, CEOs and founders reveal the key turning points in their lives and talk about the role design has played in shaping the success of their brands and careers. designyourlife.com.au
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

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