A bizarre drink, a social media fad and the FOMO to try it out, led to Starbucks creating one of the most spoken about beverages with the Unicorn Frappuccino.
How did it transpire? Listen to find out!

Follow Dakshin Adyanthaya:

LinkedIn: https://www.linkedin.com/in/dakshin-a...

Instagram: https://www.instagram.com/dakshinadya...

Twitter: https://twitter.com/upsidedakshin

Follow Pixelated Egg:

LinkedIn: https://www.linkedin.com/company/pixe...

Website: www.pixelatedegg.com

#Podcast #Starbucks #UnicornFrappuccino #Marketing #BrandStory