The Joe Rogan Experience podcast features an interview with Chase Hughes, a behaviour expert, discussing mind control and human manipulation. Hughes, who overcame temporal lobe epilepsy, shares insights from his work with government agencies and cult recruiters. He details techniques involving novelty, authority, and tribal agreement to influence behaviour, drawing parallels to sales, politics, and social media. The conversation explores the Milgram experiment, MK Ultra, and the impact of suggestion. Hughes and Rogan analyse the manipulation tactics employed during the COVID-19 pandemic and the power of advertising, before Hughes describes mental rehearsal and the "firewall illusion" in social media.