Three online retailers were recently flagged for using misleading marketing tactics known as “dark patterns” such as fake countdown timers or low-stock alerts designed to create a sense of urgency among shoppers. But when these nudges cross the line to become unethical or even fraudulent, how do we maintain a safe shopping environment? Steven Chia and Tiffany Ang sit down with Professor Sharon Ng from the Nanyang Business School and Liew Sai Ming from Behavioural Insights Team to discuss the psychology behind shopping habits and the challenges in outmaneuvering these rapidly evolving marketing tactics.