BIG3 basketball league co-founder Ice Cube shares his frustration about the NBA's lack of respect. The legendary rapper, producer, and actor doesn't hold back as he shares his thoughts with Panama Jackson about the roadblocks he believes are being put in place to stunt BIG3's success. Subscribe to Dear Culture so you don't miss part two of this conversation. Ice Cube will discuss his iconic music career and 50 years of hip-hop.