Snapchat (OK, Snap Inc.) has hired banks to run its initial public offering. Morgan Stanley is running the show, a return to potential glory after fumbling Facebook's IPO. Meanwhile, Twitter, whose IPO with Goldman Sachs garnered praise, is publicly stumbling in its quest to find a buyer. Bloomberg IPO reporter Alex Barinka tells host Alex Sherman why Snap is looking to both social media companies for lessons -- not just on how to go public but how to operate as a public company.