You may know WME-IMG as a Hollywood talent agency, but those days are officially over. Teamed with private equity firms, WME-IMG agreed to buy Ultimate Fighting Championship for $4 billion this week, pushing Ari Emanuel's company further toward ESPN or WWE. The mixed martial arts franchise was acquired by Frank and Lorenzo Fertitta for $2 million in 2000. Bloomberg sports business reporter Scott Soshnick discusses how UFC exploded in popularity and in value, explaining to Alex Sherman how the organization may grow, or stumble, in the future.

<p>You may know WME-IMG as a Hollywood talent agency, but those days are officially over. Teamed with private equity firms, WME-IMG agreed to buy Ultimate Fighting Championship for $4 billion this week, pushing Ari Emanuel's company further toward ESPN or WWE. The mixed martial arts franchise was acquired by Frank and Lorenzo Fertitta for $2 million in 2000. Bloomberg sports business reporter Scott Soshnick discusses how UFC exploded in popularity and in value, explaining to Alex Sherman how the organization may grow, or stumble, in the future.</p>

Bloomberg M&A reporters, joined by outside experts and members of Bloomberg's Deals team, examines the week's biggest deals and highlights M&A trends most under scrutiny by Wall Street. He'll talk to reporters who broke Bloomberg's major scoops and interview investors, executives, lawyers and bankers for an inside peek into what's going on inside corporate boardrooms and what it's like working with the world's largest companies and richest people.

Bloomberg M&A reporter Alex Sherman examines the week's biggest deals and highlights M&A trends most under scrutiny by Wall Street.

Deal of the Week

34: UFC’s Rise to $4 Billion From $2 Million

34: UFC's Rise to $4 Billion From $2 Million

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